Products Advertisement Essay Example | Topics and Well Written Essays - 250 words

Products Advertisement - Essay Example The essay "Products Advertisement" analyzes how different companies influence the people’s decision to purchase their goods and services which depend heavily on a number of subliminal messages. The messages give psychological convincement and persuasion to buy the commodities of particular organization or firm. The messages give psychological convincement and persuasion to buy the commodities of particular organization or firm. The more people see the subliminal messages the more they get persuaded to have a taste of the commodity advertised. Moreover, it also helps in creating awareness of the good sold. The subliminal messages play with the psychology of people by giving the mind the message that most people presume enjoyable. It may include sex images. In toure de France ads, the type of subliminal messages that they try to imitate are brand selling. However, they also have some product brand association included in their ads. Moreover, the types of subliminal messages that the Baskin Robins uses in its advertisements are a brand association. Even though they do little advertisements, the few that they do try to joke with the psychology of p0eople regarding the brand name of the firm. The Tostitos Company though presumed as a racist company tries to sell their brand name by the subliminal ads. However, Amazon uses brand association to advertise their products. However, they also use the sex ads to advertise their products. Tostitos uses political campaigning for their products.

Buying Decisions of the Parents Essay Example | Topics and Well Written Essays - 6250 words

Buying Decisions of the Parents - Essay Example Older children exerted greater influence on their parents; a child’s gender was not a significant factor that influenced their parents’ buying decisions.  Researchers have suggested that, the â€Å"family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior† (Commuri& Gentry, 2000, p. 1). Since the late 1960’s, marketing managers have identifiedthe central role of the family in decision making and consumption of products (Assael, 1998);family units havebeen at the center of interest of marketers and academics in the line of marketing (Moore, Wilkie, & Lutz, 2002; Shoham&Dalakas, 2005).Joint decisions by the consumer and family members work toward influencing or modifying the desire and disposition of the other family member toward a certain consumer good (Foxall, 1977). A family unit had an intermediating function,and also was the point of integration of an individual within the precincts of a large r society. Being the primary consumption unit, the family was also the primary target for all the available products and their categories (Schiffman&Kanuk, 1983). The family unit might be defined as a group of people residing together who might be related by marriage, blood, or adoption (Loudon & Della Bitta, 1993). A nuclear type of family would consist of a husband, a wife, and their children. An extended family included the nuclear family members and other relatives. During the course of a single day there will be multiple decisions made by family members (nuclear or extended), and in a majority of the cases the wife or the husband will be the prevailing decision maker within the family. Commuri&Gentry Many researchers had focused their studies â€Å"on family consumer behavior and a majority of the literature has been on decision role — who makes what decisions† (Commuri&Gentry, 2000, pp. 8). Other researchessuggeststhat the influence of the wife and the h usband would most likely change according to the (a) product types being considered for consumption, (b) the step reached in the process of decision making,(c) purchase influence type, and (d) the basic characteristics of the particular family that was making the decision (Assael21998).  According to other research, the type of product under consideration was divided into four main categories (see Figure 1). These were: Product types for which the husband had the major influence (Mowen, 1995). Product types for which the wife had the dominant influencing factor (Mowen, 1995). Product types for which the decisions can be taken by either the wife or the husband and for which either spouse can be the dominant factor, called the automaticdecision type (Assael,21998). Product types where the husband and wife go in for a joint decision,called the syncretic decision type (Assael,21998). Figure 1. The family decision making proces. Adapted from Consumer behavior and marketing acti on(p. 462), by H. Assael, 1998, Cincinnati, OH:

The Main Product In Madonna Cultural Studies Essay

The Main Product In Madonna Cultural Studies Essay Madonna born on August 16, 1958 her name full name is Madonna Louise Ciccone. Born in the Bay City Michigan of America and later moved to New York in 1977 to pursue the career in modern dance. In early days she has performed as an artist in the famous breakfast club and emmy. She released her first debut album in 1983 (Madonna) which became great success. She has emerged as a singer, lyricist, actress, and dancer and as an entrepreneur. She has sold 300 million copies of her albums worldwide. She has been rewarded from gunnies books of world records as the bestselling female recording artist of all time. Background All in all Madonna has seen the life very closely, with all ups and downs in her early days. She formed her own band with her ex-boyfriend Steve bray and they moved together into music building, where they written new songs and developed strategies for future. Madonna had tried to contact many music directors, agents and record companies to give her chance. In 1981 there was a certain shift in her success image. Madonna rather than following the rock genre she started making dance music which was emerging in New York clubs. She has put great effort in making her image as a new fashion icon, where she has adopted funky jewellery, cloths and extras. Madonnas style was soon become the new fashion for most of the girls around the world. Madonna realised that the dance clubs and the DJs are the first step for her success. She accompany the DJs to play her songs in clubs and her frequent appearance with her friends in her glossy and funky dresses made people being her fan and friends. The first release was 12-inch which gained huge success in clubs and gained Madonna name and fame. In 1983 her first album was released which she named as Madonna. Most of the songs became famous and hit the US charts. This was just a start for Madonnas success during 1986 to 1990 Madonna has released 6 albums and many of the songs from those albums become the top hits. Marketing mix The marketing mix is one of the important frameworks to define the product or brand offering. It includes the basic four Ps which are named as product, price, place, promotion. Product The main product in Madonna case is Madonna herself. She was and she still is one of the most successful women in music. She made herself as the icon and ideal for the young generation. Basically Madonna was not only about music. She was more than that, she was a style diva, her cloths and fashion ideas were become famous and were adopted by most of the young generation girls. Such as her famous tag boy toy belts, funky apparels etc. basically her product strategy was based on market development and diversification and something new. Madonna has given a new name to fashion and her ideas of style were copied by millions. Price In early days Madonna has put her tracks in New York clubs to gain popularity, with the help of DJs. Later on when she became famous her album was sold instantly and 8million copies were gone from shelves. The price was affordable according to that time customers pocket. Madonnas target market has always been the young generation and teenagers who love rock and dance music. The price penetration strategies and Madonna image has worked well to gain her name and money. Place Madonna has made the whole world to want her. Her early days of performing started from America New York and she made New York as her starting point to win the world. She was one of the most demanded and listened artist of all times in west. She has gained the name and fame by producing herself as a global singer not to limit herself to America. Her shows and world tours were great success all around the world. She penetrated the market via her appearances in different countries. Madonna has left a huge impression on people mind. Promotion Madonna has described herself as the hardworking, ambitious and determined lady. She has worked hard on promotions; she has chosen the best people in the business to develop her global image. She has used the club DJs to promote her tracks in early days and later on the agents and organizers who has introduced her to the world of fame. Madonna has worked side by side with the show organizer to arrange her shows in which she has shown her management skills. Her promotion strategies were always according to the audience she is going to see. In different countries she has made appearance differently with diva and raunchy looks she has attracted many hearts. SWOT Analysis of Madonna Key stake holders of Madonna Madonna has many different kinds of stakeholders and at different levels. The main stake holders for Madonna are given below. Audience Customers Music directors Show organizers Agents Choreographers National and local authorities Media Crew Designers Madonnas strategy is always to try and adopt something new, rather than to stick into one success formula that risky attitude of her got her more success name and fame. One of her secret of success is her attitude toward trying and experimenting new things with her music and personality. Madonnas image has changed with every CD release, her brand essence remain constant. This is a major part of her appeal. overt sexuality female empowerment rebellion the celebration of success spiritual honesty Madonna embodies a freedom of spirit, material success and politico-sexual honesty which is seen by many as the apogee of feminism. PEST Analysis Porters five forces model Value chain analysis Madonnas value chain contains few very strong key factors, which start from the show organizers/music directors/producers. Then the operations in which the actual process starts to create value for customers. In which all stake holders such as (choreographers, designers hair stylists, dress designers and stage designers etc.) work together to make sure customers get what they paid for. Once the operations finish their part, then its time for marketing and promoting the event or the product. Marketing and promotions is very integral step in the value chain. The customers have to get aware of what they going to get and when and where. It could be done via using different methods of marketing communications. Once the marketing and promotions has done their part, its time for product to get into market and available at sellers and selling points. The last part in that case is service Madonna always tries to give the value to its customers money and provide the best and quality time to he r fans. All these factors help Madonna to get competitive advantage in her genre. People are loyal to Madonna and her talent. Madonna can use her name to make more profit via using the differentiation and diversification strategy which will help Madonna to get the new success. Madonna could possibly enter to other different categories such as apparel, clothing, makeup and jewellery sections where there is a huge female fan following is for Madonna which will get her good profits in long run. Strategic options analysis for Madonna Madonna is getting old; she is 52 year old the market penetration strategy will not be the viable options. As the existing market is aging and the demographics are changing, so penetrating market will not be able to bring the success which Madonna desire. Introducing new products in existing market may work out something but still for Madonna to introduce something new in existing market might not be a viable option as mentioned earlier that the existing market has changed drastically but still her strength is RD as she is very hard working does homework before doing something so there are chances of this strategy to work out. Madonna has still got opportunity to explore and get into new markets with her existing products; there is still the world which needs to be introduced with Madonna. With some innovation in her music and reinventing the tracks with new music videos will work out for her. With the help of technology Madonna can reinvent her music and make it available via internet to large amount of people across the world. Its more risky than market penetration but as Madonna personality is when there is risk there is reward. The best strategy for Madonna is to use the diversification strategy. In terms as Madonna has developed herself as the one of the most successful female artist of all time. In diversification Madonna could possibly introduce herself as the new brand persona, via using her personality and name in addition to collaborating with new brands. Madonna is at such stage where people admire her a lot, the introduction of new things and products under Madonna name would work out. She can possibly train new singers, introduce her own product lines such as cosmetics, jewellery and apparels with Madonna magic touch. Diversification is the most risky strategy as the market and customers are both new. There is more reward in this strategy as well, if successful Madonna can get a new status and place in society and can get a new kind of fame. Conclusion and recommendations Madonna has seen the life very closely and knows the value of life and money. Madonnas early days were hard and those hard days made her the strong lady, ambitious, determined. She believed that there was something in her and she worked on it and proved herself to be the one of the most successful lady of all time. The art of using people and understanding the changing trends made her successful. Now Madonna has reached the age and name and fame where, she dont need to be on front and use the same tactics which she has used during her early success days. The world has changed and emerged in something completely different way, the technology has made it possible to reach the customers across the world. For Madonna should focus on cashing her image now. By introducing her own line of cosmetics, apparels, jewellery etc. she still can be the style diva for new youth. Madonna could possible use old tactics but with reinventing them according to the new world demands and choices. Madonna c ould possibly work in production and introducing new singers and helping them develop in music industry with Madonna help. This could possibly keep Madonna in media eyes.

Sartys Transformation in William Faulkners Barn Burning Essay

Sarty's Transformation in William Faulkner's Barn Burning   Ã‚   In William Faulkner's story, "Barn Burning", we find a young man who struggles with the relationship he has with his father and his own conscience.   We see Sarty, the young man, develop into an adult while dealing with the many crude actions and ways of Abner, his father.   We see Sarty as a puzzled youth that faces the questions of faithfulness to his father or faithfulness to himself and the society he lives in.   His struggle dealing with the reactions that are caused by his father's action result in him thinking more for himself as the story progresses.   Ã‚  Ã‚   The first instance in which we can see a transition from childhood to adulthood in Sarty's life is in the way he compliments his father.   Sarty admires his father very much and wishes that things could change for the better throughout the story.   At the beginning of the story he speaks of how his fathers "wolf-like independence" causes his family to depend on almost no one (Faulkner 155).   He believes that they live on their own because of his fathers drive for survival.   When Sarty mentions the way his father commands his sisters to clean a rug with force "though never raising his voice" it shows how he sees his father as strict, but not overly demanding (Faulkner 159).   He seems to begin to feel dissent towards his father for the way he exercises his authority in the household.   As we near the end of the story, Sarty's compliments become sparse and have a different tone surrounding them. After running from the burning barn, he spoke of his dad in an a lmost heroic sense.   He wanted everyone to remember his dad as a brave man, "he was in the war" and should be known for it, not burning barns (Faulkner 154)... ...r from a person of innocence into a person with a conscience in Sarty. Faulkner gradually develops Sarty into a man of his own deeds throughout the story.   Sarty has to finally realize that blood is not always thicker than water.   Faulkner's story symbolizes the way in which society works today.   If one individual is doing wrong, you must overlook the relationship you have with him and look at the wrong deeds he is doing.   If you happen to face your fears and set strait the wrong, in the end, the good will always prevail. Works Cited Faulkner, William. "Barn Burning". Literature, Compact Edition. Edgar V. Roberts, Henry E. Jacobs. New Jersy: Prentice-Hall, 1990. 154-167. Ford, Marilyn Claire. "Narrative Legerdenain: Evoking Sarty's Future in 'Barn Burning.'" Mississippi Quarterly, Summer 98, Issue 3: 51. Academic Search Elite. GALILEO. 25 Sept. 2000.

Demographic and Environmental Timeline- Italy Essay

Historical Changes–Defeat and abdication of Napoleon; Formation of the Congress of Vienna. Birth & Death Rates–Death rates and birth rates were both high and fluctuated rapidly according to natural events, such as drought and disease, to produce a relatively constant and young population. Stage 2 1900 Environmental Impacts—Environmentally, the impact hasn’t really began, however, the building and use of coal operated factories has begun a slow rise in air pollution as well as in the water run-off. Historical Changes– The Industrial Revolution began and that encouraged progression into this stage. There was more urbanization, which encouraged families to be created. (Pearson Education, 2013) Birth & Death Rates–This stage leads to a fall in death rates and an increase in population Stage 3 1948 Environmental Impacts—The use of fracking is beginning throughout all of Italy, and most European countries, therefore beginning issues with fertile soil and water tributaries. Historical Changes— Italy joined the Axis powers in World War II, falling into a bloody Civil War in 1943, with the Fascist faction finally defeated in the spring of 1945. Birth & Death Rates–The population moves towards stability through a decline in the birth rate. Stage 4 1970Â  Environmental Impact–Hydraulic Fracturing is still being used as a way to increase flow rate of natural resources. This practice has been accused of killing animals. (Krishna, 2012) Historical Changes– Italy became an integral member of NATO and the European Economic Community Changing Population Sizes—Population at this time is beginning to stabilize. Birth & Death Rates–Birth and Death rates are both low, leading to a total population which is high and stable. Stage 5 2000 Italy is still in Stage 4. References Krishna, K. (2012, March 7). Study suggests hydro-fracking is killing farm animals, pets | Cornell Chronicle. Retrieved September 16, 2014, from http://www.news.cornell.edu/stories/March12/FrackingAnimals.html Pearson Education. (2013, October 3). Italy: History, Geography, Government, & Culture | Infoplease.com. Retrieved September 16, 2014, from http://www.infoplease.com/country/italy.html?pageno=1

Military Commission

For years I have been dedicated to the principles and values that are represented by the United States Navy within my everyday life, and to the philosophy that governs the role of the Health Care Administration Officer in the Medical Service Corps. For this reason, among many, I am seeking a commission with the United States Navy in this capacity. My strong work ethic, my adherence to the philosophy and ethics of both the Navy and the medical field, and my ability to work as a member of a team make me a successful candidate for this position, and I am certain that I have many qualities that I could bring to this commission that would enhance not only my own abilities, but enhance the United States Navy. Early on I realized that it was important to help others, to go outside of the box that is the average person’s life and reach out to others, whether they live right next door or across the world. It was this desire that led me to volunteer and participate in community service, an experience that has helped me develop into an individual that enjoys serving mankind, and who understands the importance of doing so because I have witnessed the effects kindness and compassion has on others in need. Along with my desire to serve mankind through compassion, I also saw the United States military as sharing those values that I cherished, and realized that a career in the military would allow me to use my strengths in pursuit of attaining both my own goal, and that of our nation. In high school I joined the NJROTC and remained dedicated to this organization throughout four years until graduation. I have served as a Supply Officer and Commander, and through these experiences I have developed the commitment, courage, and discipline through the training provided to me by the United States Navy. Throughout these years I have never given up my belief that helping others is the highest calling of any individual, and the U.S. Navy brings out the best in me, and it is these traits that I wish to bring to the Medical Service Corps. It was my time in the Leadership Academy through the NJROTC that truly transformed my life and pushed me in the direction of my ultimate goal in a commission with the U.S. Navy. During my time at the Leadership Academy I was pushed to my limits both intellectually and physically, and was asked time and time again to be the best cadet that I could be. The fact that this was expected of me, and that others truly believed in me, gave me the will power and self-confidence to challenge myself to limits that I had never imagined possible. I was instilled with confidence, honor for myself and my nation, and learned to be self-reliant. These values all helped me develop leadership qualities within myself. By the end of my time at the Leadership Academy I was placed as one of the top three cadets and had developed new goals for myself, goals that I intend to fulfill within this commission. In pursuit of this goal, I have attained a Masters degree in Health Care Management, a field that allows me to use all of my strengths to the betterment of others. My ability to organize and effectively communicate with others are essential in this field, and I have spent many years, both inside a classroom and within the NJROTC and beyond, developing my management skills. A Health Care Administration Officer requires the ability to manage effectively and create a team environment in which to function. The leadership abilities that I began developing at Leadership Academy, and which I have continued to develop, are essential to being successful in this field. My time in the NJROTC has taught me that I must have high standards for myself in all aspects of my life, and this would transfer easily to this position. Beyond this, my dedication to helping others and showing compassion to those who are in pain or ill, has led me to the belief that I would bring a great deal to the position of Health Care Administration Officer in the United States Navy’s Medical Service Corps, and I would be proud to continue the tradition of service and sacrifice that has been shown by my predecessors in this commission.

Value Drivers Of The Pharmaceutical Industry Essays

Value Drivers Of The Pharmaceutical Industry Essays Value Drivers Of The Pharmaceutical Industry Essay Value Drivers Of The Pharmaceutical Industry Essay The size of the global pharmaceutical industry was estimated at US$362.8 billion (December 2000) with North America being the largest market (44%), followed by Europe (24%), Latin America (6%) and Asia, Africa and Australia having a combined share of 26%. With a size of Rs. 231 billion in FY2001, and growing at a compounded annual growth rate (CAGR) of around 17% per annum, the Indian pharmaceutical industry is one of the largest among developing countries. It contributes 8% in volume terms but only 1% in value terms to global pharmaceutical sales. The domestic companies meet about 90% of the countrys total bulk drugs requirement and almost the entire demand for formulations. There are over 20,000 players in the industry, with a large number of them involved in the production of unbranded products. The structure of the Indian pharmaceutical industry (as that of its global counterpart) is characterized by fragmentation, with over 20,000 players-a large number of which are in the small-scale sector, competing for market share. However, a trend of consolidation is visible at the top with the 5 players in the Indian pharmaceutical industry account for 22% of the retail formulations market. Evolution. The evolution of the Indian pharmaceutical industry can be explained in terms of six broad phases, as discussed here. Period up to 1947 The industry was almost non-existent in this period and despite the existent need, demand was limited due to low-income levels and lack of access to medicines. 1947-1970 In 1954, Government established Hindustan Antibiotics Limited (HAL), followed by Indian Drugs and Pharmaceuticals Limited (IDPL) in 1961. These companies emerged as major producers of critical drugs such as penicillin and other anti-infectives. The Government also provided incentives to multinational companies so that they were encouraged to set up manufacturing bases in India. 1970-1979 In 1970, two major policy initiatives were taken by the Indian Government to strengthen the domestic pharmaceutical industry. Drug Price Control Order (DPCO) was issued to control the prices of drugs and make them affordable to consumers and Indian Patent Act was enacted to provide legal recognition to process patents for pharmaceutical products. The Government also provided incentives to small-scale pharmaceutical units which led to the surfacing of many such units in the formulations segment, where technology was not the most important criteria. 1979-1995 Government made amendments to the DPCO in 1979 reducing the number of drugs under DPCO from 347 to 163. Moreover, higher margins were permitted on the production cost. Further, the export incentives and the advantage of low production costs combined to provide a substantial boost to exports (especially of bulk drugs). The DPCO was again amended in 1987, resulting in a reduction in the number of drugs under price control from 163 to 146. 1995-2001 Government reduced the number of drugs under DPCO further from 146 to 74. It also signed the General Agreement on Tariffs and Trade (GATT) and was expected to introduce the system of product patents (as opposed to process patents) and provide legal protection to Trade Related Intellectual Property Rights (TRIPS). The signing of the GATT induced a series of changes in the business strategy of the existing pharmaceutical companies. The focus of the companies shifted, and research emerged as the inevitable driver of long-term growth. A large number of companies underwent restructuring and quite a few mergers and acquisitions were witnessed; consolidation at all levels in the industry-brands, assets and acquisition of companies-took place. The move also augmented the interest of multinationals in India. During 2001, at the Ministerial Conference held at Doha (Oman), a declaration on Public Health was signed by the member countries of the World Trade Organisation (WTO the successor to GATT). This declaration clarifies that the TRIPS agreement would not prevent WTO members from taking measures to protect public health and provides them the right to determine what constitutes a national emergency or circumstances of extreme urgency. The WTO members would be allowed to determine the grounds on which such licences are granted and grant such compulsory licences. 2002 Pharmaceutical Policy 2002 was announced, wherein the number of drugs under price control has been reduced from 74 (under DPCO 95). Also, both the houses of Parliament have recently cleared the Patents Amendment Act, 2002. The main features of this Act are the extension of patent term to 20 years from the date of application, incorporation of a provision relating to right of import and changes in the provisions relating to compulsory licensing. High Cost Process with Long Time Lead The average length of time required to develop a drug is estimated at 12-15 years, increasing over the years, mainly because of the tightening of the regulations associated with drug approval in different countries. The rate of failure is relatively high. Typically, out of 10,000 compounds synthesised, only around 20 reach the animal testing stage. Of these 20, only around 10 reach clinical trials, and finally, just about one attains the approval of the drug regulatory authorities. Moreover, only around three out of every 10-drug products recover their RD costs. Therefore, companies have to rely on highly successful products to fund their RD activities. Clinical trials account for about half the total time involved in new drug discovery. This phase is of crucial importance and over 40% of the total cost is incurred in this phase. Growth pattern of the sector Growth in the pharmaceutical industry is linked to the introduction of new drugs and increase in prices, among other factors. It is characterized by relative immunity to economic cycles in the short to medium term. However, extreme situations like prolonged recession may affect the growth rate of the industry. The size of a pharmaceutical market increases as a result of various factors, the most prominent among which are discussed here. * Increase in prices: Demand is relatively price- insensitive implying that the market size increases along with an increase in prices. * Increase in volume: With the demographic profile changing following the increase in the number of people in the old age segment, the volume of sales of pharmaceutical products is also expected to increase. * New product introduction: A new product broadens the existing market in terms of its reach and drive growth in the following manner: o Drugs that serve unmet needs for a relatively small patient base. The selling expenses for these drugs are also lower as they are cheaper to launch than blockbusters. o Drugs that increase demand in existing markets o Drugs that create demand for products that did not exist earlier: A recent example of this is Pfizers Viagra. Declining Share of Multinationals Initially, Government policies for the pharmaceutical sector encouraged multinational companies to establish manufacturing bases in India, leading to the dominant control of the Indian pharmaceutical market by these MNCs (market share of over 80% ). With the introduction of the Indian Patents Act and the Drug Price Control Order in 1970, Indian players discovered new avenues of growth, and consequently, the share of the multinationals declined. The Patent Act, 1970, provided opportunity to Indian players by allowing reverse process engineering of known molecules (under and off patent). Thus, the multinationals felt discouraged to introduce their latest products in the Indian market even as the Indian companies increasingly took up the manufacturing of formulations. Cost structure. The three important cost heads for the Indian pharmaceutical industry are: material costs; marketing selling costs; and employee costs. This is in contrast to the cost structure of the global majors, for whom the key costs are: selling costs, general and administration costs; manufacturing costs; and RD expenses. The companies that are present The Indian pharmaceutical industry, estimated at Rs 231 billion, is the fourth largest in the world in terms of volumes. The industry has been growing at a CAGR of 17% over the last 5 years. The industry has around 20,000 players and is characterized by an increasing concentration at the top. It is this segment that we are analyzing in the project. Hence, Large Indian companies like Ranbaxy, DRL etc who are members of both the OPPI and the IDMA will form the basis of our study. There is also a large segment of unbranded drugs in the market. The introduction of regulatory norms by the Government of India favoring process patents coupled with the high import tariff and low prices of the domestic drugs has gone a long way in the development of the domestic industry against the multinationals operating in the country. Today, India is not only self sufficient in drugs and formulations, we also export to different countries in Europe and North America.

Basin and Range Topography Overview

Basin and Range Topography Overview In geology, a basin is defined as a bounded area where the rock within the boundaries dips inward toward the center. By contrast, a range is a single line of mountains or hills forming a connected chain of land higher than the surrounding area. When combined, the two make up basin and range topography. A landscape comprised of basins and ranges is characterized as having a series of undulating mountain ranges sitting parallel to low, broad valleys (basins). Normally, each of these valleys is bounded on one or more sides by mountains and although the basins are relatively flat, the mountains can either rise abruptly out of them or slope upward gradually. The differences in elevations from the valley floors to the mountain peaks in most basin and range areas can range from several hundred feet to over 6,000 feet (1,828 meters). Causes of Basin and Range Topography The resulting faults are called normal faults and are characterized by rocks dropping down on one side and rising on the other. In these faults, there is a hanging wall and a footwall and the hanging wall is responsible for pushing down on the footwall. In basins and ranges, the hanging wall of the fault is what creates the range as they are the blocks of the Earths crust that are pushed upward during crustal extension. This upward movement occurs as the crust spreads apart. This portion of the rock is located on the margins of the fault line and moves up when the rock being moved in the extension gathers on the fault line. In geology, these ranges forming along fault lines are called horsts. Conversely, the rock below the fault line is down dropped because there is a space created by the divergence of lithospheric plates. As the crust continues to move, it stretches and becomes thinner, creating more faults and areas for rocks to drop into gaps. The results are the basins (also called grabens in geology) found in basin and range systems. One common feature to note in the worlds basins and ranges is the extreme amount of erosion that occurs on the peaks of the ranges. As they rise, they are immediately subject to weathering and erosion. The rocks are eroded by water, ice, and wind and particles are quickly stripped and washed down the mountainsides. This eroded material then fills the faults and collects as sediment in the valleys. The Basin and Range Province Within the Basin and Range Province, the relief is abrupt and the basins normally range from 4,000 to 5,000 feet (1,200- 1,500 m), while most of the mountain ranges climb 3,000 to 5,000 feet (900-1,500 m) above the basins. Death Valley, California is the lowest of the basins with its lowest elevation of -282 feet (-86 m). Conversely, Telescope Peak in the Panamint Range to the west of Death Valley has an elevation of 11,050 feet (3,368 m), showing the enormous topographic prominence within the province. In terms of the Basin and Range Provinces physiography, it features a dry climate with very few streams and internal drainage (a result of the basins). Although the area is arid, much of the rain that does fall accumulates in the lowest basins and forms pluvial lakes such as the Great Salt Lake in Utah and Pyramid Lake in Nevada. The valleys are mostly arid however and deserts such as the Sonoran dominate the region. This area also affected a significant portion of the United States’ history as it was a major barrier to westward migration because the combination of desert valleys, bounded by mountain ranges made any movement in the area difficult. Today, U.S. Highway 50 crosses the region and crosses five passes over 6,000 feet (1,900 m) and is considered The Loneliest Road in America. Worldwide Basin and Range Systems Western Turkey is also cut by an easterly trending basin and range landscape that extends into the Aegean Sea. It is also believed that many of the islands in that sea are portions of ranges between basins that have a high enough elevation to break the sea’s surface. Where ever basins and ranges occur, they represent an enormous amount of geologic history as it takes millions of years to form to the extent of those found in the Basin and Range Province.

A Good Man Is Hard To Find - Foreshadowing

A Good Man Is Hard To Find Foreshadowing Essay In A Good Man is Hard to Find, by Flannery OConnor, one is struck by the unexpected violence at the end of the story. However, if one re-reads the story as second time, one will see definite signs of foreshadowing of the ending. In the course of this story, OConnor uses strong imagery to foreshadow the people and the events in this story. There are three significant times she uses this technique. They are the description of the grandmothers dress, the death of the family, and the conversation between the Misfit and the grandmother. The grandmother did not want to go to Florida; she ironically dresses in her Sunday best. She was dressed very nicely with, ;A navy blue dress with a small white dot in the print. Her collars and cuffs were white organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet.; (11). A strong foreshadowing imagery can be seen in these lines. Knowing the ending of the story, the grandmothers elaborate dress symbolizes a preparation for her coffin. When a person dies, they are usually dressed in their best outfit, just like the grandmother was dressed in what seemed to be in her Sunday best. A stronger foreshadowing is when OConnor states the reason for the grandmothers beautiful dress, In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady. (11). She herself predicts her own death. Unfortunately, she does not know this yet. Not only does OConnor foreshadow the grandmothers death, she foreshadows the deaths of the rest of the family. The foreshadowing of the familys death is very evident when they ;passed by a cotton field with five or six graves fenced in the middle of it, like a small island.; (12). It is not an accident that the numbers of graves ;five or six; matches the exact number of people in the car. There are 5 people and a baby. Since a baby in not exactly a full person, it is appropriate to say ;five or six.; This foreshadowing image leads into the next one: ;Look at the grave!; the grandmother said, pointing it out. ;That was the old family burying ground. That belonged to the plantation.; ;Wheres the plantation? John Wesley asked. Gone With the Wind, said grandmother. Ha. Ha. (12). The grandmothers reference to the plantation as ;gone with the wind; can be seen as an image foreshadowing and symbolism of the familys state at the end of the story. Their souls are gone with the wind in death. Finally, a foreshadowing image is shown in the Misfit and the grandmothers conversation towards the end. He says ;Does it seem right to you, lady, that one is punished a heap and another aint punished at all? (28). It is known here that the Misfit will kill the grandmother. After all she aint punished; for her crime of hypocrisy, self-centerness, and lying. The Misfit plays God and inflicts punishment where he sees necessary. In conclusion, Flannery OConnor uses strong imagery to foreshadow the ending of A Good Man is Hard to Find. She uses numerous images such as the grandmothers dress, the graveyard, and the conversation with the Misfit to foreshadow the characters future and events. Her foreshadowing images are both strong and difficult, so it does not spoil the end of the story. .

Bibliography on The Last Samurai Annotated Example | Topics and Well Written Essays - 2500 words

On The Last Samurai - Annotated Bibliography Example The book on The Last Samurai written by Ravina, an expert in Japanese History and an Associate Professor of History at Emory University, centers on the life and the battles fought by Saigo Takamori. The book describes the entire phase from the moderate origins of Saigo and his development to the stage of a deprived samurai. Then his eventual rise to powerful position as a national leader. Finally it shows how events unfold to bring on his death as a leader who died in rebellion. This book has been the base for the movie centering on Tom Cruise and Ken Watanabe. Saigo’s significance has been revealed here especially in the context of the Meiji rule. He was the first to overthrow the feudal dominion and build the Meiji base in Japan. His battle was a fight to preserve the honor of a samurai and his consequent loyalty and service to the society. Hence he was against the idea of centralized country. The book gives an elaborate account of his deeds and his contribution, which turne d him into a folk hero, and gradually compelled the government to raise him to the position of national martyrdom. The spirit of the samurai captured here has given the inspiration to the movie and hence becomes useful to the paper.The book written by Turnbull, a historian specializing in the history of the samurai gives a clear account of the Satsuma rebellion with respect to the honor of the sword of the samurai. The author’s knowledge in military history has helped him frame the revolt with a cause to support it. He did not agree to the reforms led by the government and revolted with his army to preserve the pride of the samurai. The book contains quotes and opinions of experts and historians apart from reporters. The leader carried out several organizations and built schools in euphemistic style named as â€Å"Private Schools† the academics were rendered in military style training such that a private army could be formed. The students had to take an oath in blood t o be loyal to the purpose and this alarmed the Meiji government. These movements and tactics of the plan are interesting to note and compare to the movie with respect to its adherence to the facts. 3. Logan, John, Herskovitz, Marshall, Zwick, Edward and David James. The Last Samurai. Time Inc Home Entertainment, 2003 The book contains some parts of the script on which the Last Samurai is based and the making of the movie in general including some stills and comments form the acting team and director. The contributors to the book are all a part of the moviemakers’

Economic Factors Assignment Example | Topics and Well Written Essays - 1000 words

Economic Factors - Assignment Example Industry A: 20 firms and a Concentration Ratio (CR) of 30% Name and some of the industry's characteristics An industry with 20 firms and a CR of 30% is called a low concentration industry. This is a type of industry in which its four largest firms control less than 50% of its market. According to Ruffinand Gregory (2000), this type of industry is monopolistically competitive and the market control gained by its four largest firms/industries is moderate. There are many firms producing a similar product. Prices are set through a contestable market model hence the decisions of one firm are not influenced by the decisions of another firm. The above is supported by the fact that in this industry, the key to success is the ability to offer products at a lower price (Weiss, 1989). Even of the sellers were few or even one, they would act as if they were many. Entry and exit from the industry is costless and new entrants are mainly attracted into the industry if a possession of market power i f profitable. The pressures of competition help to prevent monopoly and keep the industry operating at a prices and outputs that are competitive. Expected long-run adjustments in case there was an increased demand for a product that pushed up the price of goods When there is an increase in demand of a product that in turn leads to an increase in its price, all the 20 firms in the industry are going to make positive profits and prosper. In the short-run, marginal costs and marginal revenue will be equal indicating an equilibrium or profit maximization. In the long-run, firms will alter the scale of product and leave or enter the industry. Other firms who want to take advantage of the profit will enter the industry leading to a rise in supply of the product. This will push the market prices of the product down to the long-run equilibrium. What the anticipated adjustment process imply about the CR for the industry The above-mentioned anticipated adjustments imply that there is a relati onship between the CR of the industry and the properties of the industry. For example, when the CR is low as in this case, monopolistic competition takes place resulting to the market exhibiting elements of both monopoly and perfect competition. The reason behind this is that since the industry is monopolistically competitive, each of its existing firms has the power to set prices. They will compete for a control of the market share by lowering their prices and in the end, many of them will charge the long-equilibrium price. This establishes an equilibrium and eliminates incentives for entry. In other words, a low CR eliminates temporary rise in prices and restores the economy to a long-run equilibrium level, a characteristic of a competitive market. Therefore, it is true to say that the lower the CR, the higher the level of competition of the market. Industry B: 20 firms and a Concentration Ratio (CR) of 80% Name and some of the industry's characteristics An industry having 20 firm s and a CR of 80% is called a high concentration industry. 20 firms and a CR of 80% indicate a highly oligopolistic industry. In this type of industry, a significant level of market control is under the power of four of its largest firms (Ruffinand, 2000). The market is dominated by few firms who sell slightly differentiated

Information and Communication in Next Life Essay

Information and Communication in Next Life - Essay Example This includes the use of the word of mouth to communicate, body languages, and other modes of communication that are not facilitated through the use of technology. It is important to explain that there are a number of issues that determine the manner in which an individual communicates and behaves. These issues include their perceptions regarding a particular concept, their attitudes towards a person that they are communicating with, and the skills of communication that these people possess (Stout, 2006, p. 53). The society that we live in has a variety of beliefs and expectations. One of the expectations is on the aspect of connection. This aspect of connection has the capability of influencing the manner the behaviors of people, regarding their beliefs in the next life. There are a variety of issues that are always expected in the next life, and these are important in determining the behavior and communication ability of people, hence playing a significant role in developing their communication skills. Reincarnation, a Hinduism belief, is one of the concepts that explain the expectations of people in the next life. This belief also plays an influential role in shaping the behavioral patterns of people who belief in it. Some of the issues explored under this concept is how to live moral life, and how communication helps people to live such kind of a life (Sout, 2006, p. 29). This soul thereafter passes through a series of life cycles, or sequence of bodies. At the sub-human level, the soul manages to pass through a series of complex bodies, until it reaches the human body, which is an exalted habitation. At this exalted level, Hinduism beliefs that the soul, as a human being, is responsible for its actions (Kagan, 2013, p. 34). Furthermore, the present condition of the life of an individual is a reflection of their past activities. This concept further denotes that the present thoughts, decisions, and acts of an individual would determine their next

Accounting Theory Essay Example | Topics and Well Written Essays - 1500 words - 1

Accounting Theory - Essay Example Laan (2009) argues that the two theories namely Stakeholder and Legitimacy, derived from the broader political economy perspective, broadly explain motivations for social disclosures. The paper aims at exploring whether the main motivation to corporations for social and environmental reporting is to enhance their corporate image and credibility with stakeholders. While a few decades back, corporations sole aim remained enhancing shareholder value in financial terms and report them as per the statutory norms, organisations have now moved beyond traditional financial reporting of their performance to its stakeholders. Currently, stakeholders group not merely constitute shareholders, employees, suppliers, creditors, customers but they also include society, community and all those who are affected by the operations of the organization. Corporate social reporting thus, has occupied a wider perspective. Stakeholder theory prescribes that all stakeholders including primary and secondary have the right to expect fair treatment from an organisation. That is to say management needs to manage the corporation such that interests of all stakeholders are secured. Community or Society at large may not be directly engaged in transactions with the corporation yet they are influenced and affected by the activities of corporations such as emission levels, waste water creation and its treatment, impact on ecology or surroundings and so on. Ethical branch of stakeholder theory also necessitates that community and society not only have a right to know how they are affected or impacted in the long run from the activities of corporations but also they expect that they must be treated fairly by corporation. At the same time, managerial branch of stakeholder theory explains that organisations prefer to provide social and environmental reporting when they believe that it is in their

Chronic physical health problem Essay Example | Topics and Well Written Essays - 250 words

Chronic physical health problem - Essay Example The major considerations in primary prevention of health problems include applying efforts to prevent diseases before they occur and adoption of measures to protect ourselves and others from unhygienic lifestyle. Nursing community can be involved in primary prevention by raising awareness among the patients about healthy lifestyle and strengthening their abilities to cope with physical and environmental stresses. Secondary prevention revolves around detecting early symptoms, taking steps to shorten the pathological process, and restoring the normal patient’s normal state of life. Nursing community can get involved in this by being responsible enough to keep the record of all the laboratory investigations so that early symptoms could be identified. Tertiary phase of prevention is primarily based on making efforts to raise the functioning level of patients once the disease passes into irreversible phase. Nursing staff can play its role here by utilizing the clinical knowledge so that awareness could be raised among patients about how they can maintain their lifestyle within the constraints of the disability (Lundy & Janes, 2009, p.

Information and Communication in Next Life Essay

Information and Communication in Next Life - Essay Example This includes the use of the word of mouth to communicate, body languages, and other modes of communication that are not facilitated through the use of technology. It is important to explain that there are a number of issues that determine the manner in which an individual communicates and behaves. These issues include their perceptions regarding a particular concept, their attitudes towards a person that they are communicating with, and the skills of communication that these people possess (Stout, 2006, p. 53). The society that we live in has a variety of beliefs and expectations. One of the expectations is on the aspect of connection. This aspect of connection has the capability of influencing the manner the behaviors of people, regarding their beliefs in the next life. There are a variety of issues that are always expected in the next life, and these are important in determining the behavior and communication ability of people, hence playing a significant role in developing their communication skills. Reincarnation, a Hinduism belief, is one of the concepts that explain the expectations of people in the next life. This belief also plays an influential role in shaping the behavioral patterns of people who belief in it. Some of the issues explored under this concept is how to live moral life, and how communication helps people to live such kind of a life (Sout, 2006, p. 29). This soul thereafter passes through a series of life cycles, or sequence of bodies. At the sub-human level, the soul manages to pass through a series of complex bodies, until it reaches the human body, which is an exalted habitation. At this exalted level, Hinduism beliefs that the soul, as a human being, is responsible for its actions (Kagan, 2013, p. 34). Furthermore, the present condition of the life of an individual is a reflection of their past activities. This concept further denotes that the present thoughts, decisions, and acts of an individual would determine their next

Chronic physical health problem Essay Example | Topics and Well Written Essays - 250 words

Chronic physical health problem - Essay Example The major considerations in primary prevention of health problems include applying efforts to prevent diseases before they occur and adoption of measures to protect ourselves and others from unhygienic lifestyle. Nursing community can be involved in primary prevention by raising awareness among the patients about healthy lifestyle and strengthening their abilities to cope with physical and environmental stresses. Secondary prevention revolves around detecting early symptoms, taking steps to shorten the pathological process, and restoring the normal patient’s normal state of life. Nursing community can get involved in this by being responsible enough to keep the record of all the laboratory investigations so that early symptoms could be identified. Tertiary phase of prevention is primarily based on making efforts to raise the functioning level of patients once the disease passes into irreversible phase. Nursing staff can play its role here by utilizing the clinical knowledge so that awareness could be raised among patients about how they can maintain their lifestyle within the constraints of the disability (Lundy & Janes, 2009, p.

Business Law Essay Example for Free

Business Law Essay Consideration is an essential element of a valid contract. The four main ingredient of a contract is the offer, the acceptance, the consideration and the intention to create legal relation. Consideration refers to what one party to an agreement is giving or promising in exchange for what is being given or promised by the other contracting party. There are certain rules that govern a valid contract.The issue in the case is whether the agreement was legally binding upon Dream Design or whether it failed for want of consideration. If the promise merely fulfils an existing contractual duty to the promisor, he does not provide consideration to buy the buy promisor’s promise. The baskets were to be delivered by A and a rate was agreed upon between the party. After the first delivery A demanded more money from K before making any further deliveries to W. K unwillingly agreed to pay the extra money and A continued with the delivery. Later on K refused to pay the extra money to A and A sued K. It was held that A had not given consideration to K to buy K’s promise of extra money. A could not say that making the delivery was the consideration, as A was contractually bound to make these deliveries under the original contract. With the case of Dream Design the consideration will not be sufficient where a contractually duty already exist. The fact is that Parma Steel and Dream Design agreed on a written contract dated October 22, 2009 for the supply of fabricated steel at a cost of $165 per ton for â€Å"Grade60,000 and $156 per ton for â€Å"Hard Grade. † In this case Parma Steel could not say that making the deliveries was the consideration, as Parma Steel was already contractually bound to make these deliveries under t he original contract. According to Tucker J. there was no consideration for the new agreement. The plaintiff was already obliged to deliver the defendant goods at the rates agreed under the terms of the original agreement. The facts constituted economic duress but the court has to refuse to enforce the new agreement for the increase in the prices or the higher charges as it lacked any fresh consideration from the purchaser, Dream Design. The supplier, Parma Steel claim for the outstanding balance has to be dismissed.

Recycling Behavior Among University Students

Recycling Behavior Among University Students The purpose of our study is to find the factors affecting multimedia students to recycle. We have four independent variables which are health consciousness, health consciousness, rewards convenience, and one dependent variable which is students recycling behavior. What appears unavailable is documentation on critical issues involved and how to address them. This paper, therefore, examines the attitudes portrayed by students towards recycling. We used survey questionnaire to collect data from 100 respondents. The government and the community can use our findings to find ways to make people recycling more and save energy. CHAPTER 1 INTRODUCTION Chapter Overview This chapter clearly provides much insight into the importance of the current research. It begins with a quick study on the background of the research. It includes the question in detail and how to get to the answer or solution. There will be an interpretation of what this study is all about and also the scope of the study. This chapter will finally conclude with a brief overview of the research. Background of the research Recycling is a much needed thing in order to keep this planet from turning into a trash dump. A lot of people feel that recycling is a waste of time and insignificant, but it takes less than a minute to throw a paper in a recycle bin just like it take a minute to open a wrap and eat a sweet. But they should know that whatever recycling they do can make a difference for instance one aluminum can saves enough energy to run a T.V for 3 hours, a single glass jar saves enough energy to light a light bulb for 4 hours.    So for everything you recycle it does save energy.   In Malaysia tones of waste are produced, 19000, and all them end up in landfills and there are 230 landfills in Malaysia. And 80 percent of this landfills will be filled in two years, which is really bad because if the landfills reach that capacity in only two years, what capacity would they be in another two years to come?(David Gutierrez, December 2010) What people believe is that not many things can be recycled; maybe years ago it could be believed to be true but not today. Nowadays anything can be recycled; paper can be bound into newspapers, manuals, school books and paper boxes, metals like aluminum, sauce cans and tins, plastics, glass, beverage cartons etc. And there are companies in Malaysia that encourage recycling and they provide recycling machines SMIC (M) Sdn Bhd which provide recycling services of waste, Nikkhsin Sdn. Bhd. Which recycles Aluminum Claddings Automotive Engines : Export Automotive Parts Accessories : Export Disposal Services Garbage Disposal Service, Lian Hong Trading, Kent Soon Recycle Centre Sdn. Bhd, Ganapathy Metals, GMS Purna Impex and Edar Bagus. Mentioned above are the recycle centers that could be found in Malaysia. Recycling is a lesson that one should be taught in a young age, but I shows that most people know about recycling when they are old enough to understand and able to make their decisions. MMU would find ways in which to get through to the students and how the students respond to the information is up to them, thats what our research would be mostly looking, how Multimedia students respond to the education given about recycling. Recycling  does not cost anything, it takes only a little extra time, and one can make an amazing difference to the world. In many regions  recycling boxes  are not provided which people can use to collect recyclable materials for collection at the same time as their domestic waste. 1.3  Objective The research question and also the objectives are established in order to provide a sense of direction on the topic that is being investigated. The research question of this study is to find out: What are the factors affecting MMU students to recycle? The main objective or the reason why we are doing this research is for us to examine the To determine problems faced by students in recycling? To identify factors affecting students to recycle 1.4 Scope of study In accordance of the topic we are studying which is recycling; since this topic is wide we have to narrow it down to the students studying in Multimedia University. The main focus of this study is to find out the effects of recycling, as in the positive of recycling and also the negative of recycling among the students. This study is limited to students only. The geographic scope is limited to the country of Malaysia. These limits nevertheless offer a reasonable base and rationale for the scope of study. The data was collected through a questionnaire survey which was completed by students with the intention of measuring the effects of recycling among students in MMU. Organization Research This part is going to make more factual information by using the following chapter that are given by the textbook and also an order from our perspective lecturer/tutor. Chapter 1: The research is lead by studying the effects ofà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ which are related to the research objectives and justifications. And it may lead us to a conclusion why recycling is important to our environment and also to our health. Chapter 2: This chapter is going to present a review of the definition of recycling and ways to increase education relating to reuse reduce and recycle, basically programs adopted by MMU to encourage its students to recycle. Chapter 3: This chapter will present the research methodology that was employed in the research, it clarifies how we get the data, and analysis this raw data to organize it into a useful and easy way to make others fully understand it. Chapter 4: The major findings and insights that are emphasized by us in this research which are to discover the basic reasons why some students recycle while others do not recycle at all, and the effectiveness of the programs that were offered by the university in encouraging recycling. Chapter 5: This is the final chapter, conclusion from the research findings and discussions. And also it highlights the limitations associated with the research and a proper recommendation for future research in the specific area, because nowadays everything can be recycled therefore there wont be any excuse students will give for not recycling and many programs provided to learn about recycle and how to do it. 1.6 Justification for Research Looking at the fact that not so many people do not recycle, and thats because the majority do not know anything about recycling , it could that some of them do not know the importance of recycling and finally some will want to recycle and because of lack of resources that will be hindered. That is why we do this study to find the answer to all those questions and to put the 3R perspective .into use. This 3 concept are the main purpose of the recycling which is 3R. From this perspective, we intend to study the recycling behavior among the MMU students. Nowadays, almost all universities is applying environmental friendly concept. Due to this concept, we are looking deeply into these experiences, to learn from the MMU undergraduates and start revealing how the students can inform us to move into the realm of wide-spread institutional transformation. The reason we agreed together to have recycling as our project is mainly because nowadays almost all universities in the world had organize several campaigns about the recycling. MMU also joined in organizing campaign relating to environmental friendly. For example, MMU Convocation 2010s ConvoFests theme is green. Hence, our objective is to know how actively MMU undergraduates feel towards environmental-friendly concept. Apart from it, we will use survey method to gather information that needed by collecting raw data from MMU undergraduates. For the importance, recycling no doubt is really vital nowadays. This is because this will affect the industry future and the environment. At current, we are mainly focused on the undergraduates in the university. If we found out that undergraduates are actively involved in this field, shows that in future there would be more people involved in recycling. This will contribute to environmental-friendly. Our study will benefit a lot of people mostly the government and the community in the vicinity will be benefited. The government will be benefited in terms of the fact that now the environment will be less polluted thus more industries will be built,   The more materials recycled, the less energy is expended to create new materials, the more resources conserved and the more trash and pollutants are kept from entering the environment. Recycling helps to keep water and air clean, saves the wildlife and keeps trash off the streets.   Recycling also helps to control Municipal Services Fees by reducing the total amount of trash to be taken to landfills. And the community will be benefited in terms of clean air to breath and less trash in their streets, good health will also be a benefit to the community because the trash now is recycled rather than being thrown all over. CHAPTER 2 LITERATURE REVIEW 2.1 definition of recycling is processing used materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution by reducing the need for conventional waste disposal, and lower greenhouse gas emissions as compared to virgin production. Or plainly it is returning an item back to its original condition so that it can be reused. Recycling behavior includes environmental consciousness, health consciousness, rewards and convenience. Some of these attributes can be measured objectively while others, in our case, are measured according to students perception. Recycling is so important to the welfare of our community.Majority students already know that recycling helps conserve natural resources, and also know that recycling saves space in our landfills. On the other hand, few know that recycling waste products conserves water, energy, trees, and helps reduce pollution in our drink ing water and air. But for some products its crucial to conserve them example conserving energy by way of recycling is a crucial environmental benefit because it takes far less energy to make new products and put them into working order using recycled waste than it does to make them from entirely new material. In dealing with students more reinforcement should be taken into consideration, like ways to encourage them to recycle, and research shows that rewards work for students. Nevertheless, it seems hard to match the evidence that the reward reinforcement is one of the most effective promotion techniques (Geller et al., 1975; Witmer and Geller, 1976; Luyben and Bailey, 1979; Hamad et al., 1980; Vining and Ebreo, 1990; Needleman and Geller, 1992. 2.2 Definition of students recycling behavior From todays perspective, modern recycling behavior would appear to have commenced in the seventies, when households were exhorted to save paper, cardboard, metals and other materials in an attempt to combat the energy crisis (Ackerman, 1997). The recycling drive involved not only a general urge to take action and reduce wastefulness, but also more specific reactions to the spread of litter, and to the threat of pollution from landfills. Hence, it seemed logical to assume that recycling was not only a high involvement form of behavior but also that there would be many differences between recyclers and non-recyclers (Lansana, 1992). The recycling behavior of students differs with every student, some recycling because they fill it is important in their lives and some of them do not recycle because they see no need to recycle. Recycling behavior is considered as a high commitment since it is considered a environment conduct and in addition the predominant environmental literature emphasizes the idea that individuals who are reluctant to recycle, or who neither recognize the importance of, nor express interest in, recycling waste are the same individuals who are most interested in extrinsic stimuli such as prizes, gifts and financial rewards (Vining and Ebreo, 1990; Oskamp et al., 1991; Dahle and Neumayer, 2001) the study explains that some students recycling behavior is encouraged by rewards or extrinsic value rather than recycling because it is the right thing to do. Study shows that students who behave (focus on external reinforcement) that way have less information about recycling. To be more specific, the response to the reward technique is explained by pointing out that consumers have not assimilated good enough knowledge and evaluations, such as ecological conscience (Bohlen et al., 1993); beliefs ab out recycling (Scholder, 1994); ecological concern (Dunlap and Van Liere; 1984; Bohlen et al., 1993); a favorable attitude toward recycling (Biswas et al., 2000) and recycling involvement (McGuiness et al., 1977; Black et al., 1985. 2.3 factors affecting students to recycle There are lots of factors that affect students to recycle; some factors can be controlled while others cannot be controlled, these factors include collection method (segregated or mixed materials) ,space for collection and storage of reusables and recyclables ,geographical location, particularly in relation to markets for reprocessing materials ,size of institution and volume of recyclable material ,other important factors include local authority facilities, charging structure and support  only to name a few. In fact, consumers learning requirements regarding recycling are easily satisfied since beliefs about recycling have already been acquired by the average citizen and the waste-collection system has reached a high standard of convenience which reduces its perceived cost (Ackerman, 1997). Study shows that educating students about recycling could help also, the factors given above could all exist but when students do not know anything about recycling then everything becomes vague. Education on recycling in fact is one of the major factors affecting recycling, the knowledge gained by students through that education can help them choose whether they want to recycle or not. The question is whether or not recycling continues to be of the high involvement category, and if it is not, whether to assume that responders and no responders to the reward technique display significant differences in terms of knowledge and evaluations. To understand this seemingly paradoxical framework it must be appreciated that nowadays recycling is often not high involvement behavior, since recycling has long since become part of contemporary culture and is no longer regarded as a novelty (Rogers, 1995). 2.4 Relationship between recycling and students behavior Nevertheless, according to recent research, the high involvement decisions model is not the only one which is valid for explaining both ecological (Hartmann et al., 2002) and recycling behaviors (Ratneshwar et al., 2003) and it therefore seems possible to represent recycling behaviors by using other hierarchies of effect (Diaz and Beerli, 2004). Such approaches are based on the fact that (1) much previous evidence points to the existence of associations or correlations, and not of cause and effect relationships, in recycling adoption models (Schlegelmilch et al., 1996) and (2) no works have been found that contradict the protocol of classic effects. Basically the above writers explain that there is a difference between recycling and the behavior of students or their attitude. Some students or in this case majority feel there is an importance in recycling and they want to learn more about recycling because they will like to recycling in the future. But because of less education given about it they Havre no choice but not to recycle. Another group is those students with negative attitude; they feel there is no need to recycle because is none of their business to recycle but some of them need a nudge or a push for them to recycle. And to push students to recycle is through extrinsic benefits or rewards, they need that for them to change their attitude towards recycling, and research shows that rewards are a good way to make students recycle and they respond to that more than anything else involved. According to Petty and Cacioppos elaboration likelihood model, the individual is not motivated to think about recycling but about the promised reward. Therefore, responders engage in recycling via the so called peripheral route and thus show little interest in recycling itself (Young, 1984; Katzev and Pardini, 1987; Vining and Ebreo, 1989).The predominant environmental literature emphasizes the idea that individuals who are reluctant to recycle, or who neither recognize the importance of, nor express interest in, recycling waste are the same individuals who are most interested in extrinsic stimuli such as prizes, gifts and financial rewards (Vining and Ebreo, 1990; Oskamp et al., 1991; Dahle and Neumayer,2001). CHAPTER 3 RESEARCH METHODOLOGY 3.1 Introduction This chapter explains about the design and research method. Firstly, research question has been identifying by the review, hypotheses and theoretical framework. The dependent variable of the research is recycle behavior while the independent variables are; environmental consciousness, health consciousness, rewards/ incentives, nearness or convenience. Second part of this chapter, it will discuss the hypothesis development. 3.2 Research Framework Environmental consciousness STUDENTS RECYCLING BEHAVIOUR Nearness/convenience Rewards/incentives Health consciousness Based on the theoretical framework, it have total of 4 independent variables which will be analyzed towards one dependent variable in this study. The dependent variable which is, Recycle Behavior would be affected in a positive or negative manner based on the independent variables influences. 3.3 Hypothesis Development Hypothesis 1: H0= Environmental Consciousness does not influence Recycle Behavior. H1= Environmental influences Recycle Behavior. Hypothesis 2: H0= Health Consciousness does not influence Recycle Behavior. H1= Health Consciousness influences Recycle Behavior. Hypothesis 3: H0= Rewards/ Incentives does not influence Recycle Behavior. H1= Rewards/ Incentives influences Recycle Behavior. Hypothesis 4: H0= Nearness or Convenience does not influence Recycle Behavior. H1= Nearness or Convenience influences Recycle Behavior. Dependent Variable Dependent Variable is a variable that can be change by the Independent variables or the variable that is being measured in an experiment. Recycle Behavior is our study dependent variable. A habit had by the people to process used material into new products to prevent waste of potentially useful material. It saves a lot of sources. (Environmental Assistance Office (EAO), Infrastructure, Design, Environment, and Sustainability (IDEAS) Center, UNC Charlotte, 2009). Independent Variable Independent and dependent variables are related to one another. The Independent part is what you, the experimenter, changes or enacts in order to do your experiment. The dependent variable is what changes when the independent variable changes. The dependent variable  depends on the outcome of the independent variable. From the study we have 4 Independent variable; Environmental Consciousness, Health Consciousness, Rewards/ Incentives, and Nearness or Convenience. Environmental Consciousness: mean that there is no better measure of environmental responsibility than direct observation of young people, over a significant period where people are minimizing their environmental impact, reducing consumption and reusing and recycling materials. (Bill Hampel and Roger Holdsworth, 1996). H1= Environmental Consciousness influences Recycle Behavior. Health Consciousness: recycle behavior relationship for health consciousnesses is for good health. (Debasmita Chanda, 2006) Example: To have a better life environmental with less pollution problem. H1= Health Consciousness influences Recycle Behavior. Rewards/ Incentives: the expectation of reward when you to do the recycle. Example: Jenny take the 1kg of the tin to recycle, there have a return of RM 3 for the 1kg tin as the reward. H1= Rewards/ Incentives influences Recycle Behavior. Nearness or Convenience: Convenience was determining when students will recycle or not. (Environmental Assistance Office (EAO), Infrastructure, Design, Environment, and Sustainability (IDEAS) Center, UNC Charlotte, 2009) H1= Nearness or Convenience influences Recycle Behavior 3.4 Data Sources We are collecting our study data sources through the internet. Variable Name Description Sources Recycle Behavior A habit had by the people to process used material into new products to prevent waste of potentially useful material Environmental Assistance Office (EAO), Infrastructure, Design, Environment, and Sustainability (IDEAS) Center, UNC Charlotte, 2009 Environmental Consciousness there is no better measure of environmental responsibility than direct observation of young people, over a significant period who are minimizing their environmental impact, reducing consumption and reusing and recycling materials Bill Hampel and Roger Holdsworth, 1996 Health Consciousness recycle behavior relationship between the health consciousness for good health Debasmita Chanda, 2006 Rewards/ Incentives the expectation of reward when you to do the recycle Nearness or Convenience Convenience was determining when students will recycle or not Environmental Assistance Office (EAO), Infrastructure, Design, Environment, and Sustainability (IDEAS) Center, UNC Charlotte, 2009 3.5 Data Collection Method Data collection is simply how information is gathered. There are various methods of data collection such as personal interviewing, telephone, mail and the Internet. There are several data collection methods, each with its advantages and disadvantages. Data was gathered through questionnaires. The items for the questionnaire have formulated according to the questionnaire design. A questionnaire is a set of the question which to record the respond of the answers. According to this research, we decide to use questionnaires that we personally administer to suit the topic of our study. Through the knowledge, we know that questionnaires are popular means of collecting data, but difficult to design and often require many rewrites before an acceptable questionnaire is produced. A questionnaire is composed of questions or statements. A way to learn how to write questionnaires is to look at other samples of questionnaires. Questionnaires may be designed to gather either qualitative or quantitative data. Quantitative questions are more exact then qualitative. Any question must be carefully crafted, but in particular questions that assess a qualitative measure must be phrased to avoid ambiguity. Qualitative questions may also require more thought on the part of the participant and may cause them to become bored with the questionnaire sooner. In general, we can say that questionnaires can measure both qualitative and quantitative data well, but that qualitative questions require more care in design, administration, and interpretation (Schmidt, H. J., 2000) Our study is finding out the recycle behavior among the student, therefore we have formulated the questions to the student in MMU. 3.6 Questionnaire Design Our questionnaire has been distributed to the student in MMU. The questionnaire has been divided into three parts: Part A, B, and C. As Part A of the questionnaire is focus on the personal detail of the student, however the second part is look on the student frequency of recycle. Part C is the independent variables of the study. 3.7 Sampling Method Sampling is the act, process, or technique of selecting a suitable sample, or a representative part of a population for the purpose of determining parameters or characteristics of the whole population. From the study, we decide to use convenient sample as our sampling method. A convenience sample results when the more convenient elementary units are chosen from a population for observation. 3.8 Sample Size We are selecting our study sample size is 100 of MMU student. We felt it was the best and was suitable for the population this is so because in research it has been stated that a sample size between the range larger than 30 and less than 500 is appropriate. The smaller the group size, the harder it is to be certain that the normal curve assumptions have not been violated (Todman and Dugard, 2001). Sample size is one of the four inter-related features of a study design that can influence the detection of significant differences, relationships or interactions (Peers, 1996). 3.9 Unit of Analysis In our study we are interested and gather the information of MMU students. In case of our research we will be focusing to collect the data from the MMU student. Unit of analysis of our research is an individual. 3.10 Pilot study This study is conducted among 4 random students to find out whether it is easily understand by the respondents. The study also knows the recycle behaviour of the respondent. It helps the young generation to create a better future and save the resource to re-use. This study was very successful, because all students understand the questionnaire without confusing when the respondent questioning. The only issue through the study is some of the questions are quite like similar, but meanings of the questions are difference. 3.11 Data analysis Techniques Once the questionnaire is completing gather, the data is done according to the dissertation. We are using SPSS software through the computer to do the data analysis. Regression and correlation analysis was applied to analyze data. The data after the analysis we show it in the table in the next chapter of this. CHAPTER 4 RESEARCH FINDINGS AND DISCUSSION 4.1 Introduction We have distributed 100 copies of questionnaires for our survey. Statistical Package for Social Sciences (SPSS) was used to analyze the data. Frequencies for each demographic variable were computed. We are using Cronbachs Alpha to assess our reliability (Cronbach, 1951; Hayes, 1998). Higher Alpha coefficients indicate higher scale reliability (Santos, 1999). In addition, Nunnally (1978) suggests that scales with 0.70 Alpha coefficients and above are considered acceptable. Demographic Profile of Respondents Respondents for this study are typically undergraduates of Multimedia University (MMU). As described in Table 4.1.1, majority of the respondents are male (54%), their age is between 21-30 years old (65%). Apart from that, they are taking undergraduate program in MMU (94%), and their income is below RM1000 (59%).Most of them are Malaysian (85%). Besides the race of Chinese (31%), from the Faculty of Business and Laws (79%), are single (99%). From the Table 4.1.2, generally, Majority of the MMU student are recycling (80%). Most of them recycles every month (45%), recycles for years (50%). In Addition, mainly for them to recycle is to save the environment (90%). Most of them recycle plastics (72.5%). For MMU students, they often (29%) recycle in campus. For those who are not recycling, (85%) of them will start to recycle. TABLE 4.1.1 GENERAL OVERVIEW OF THE SAMPLES DEMOGRAPHIC PROFILE Variable Frequency Percent (%) Gender Male 54 54.0 Female 46 46.0 Age Below 21 years old 35 35.0 21-30 years old 65 65.0 Education SPM / STPM / equivalent 5 5.0 Diploma / Degree / equivalent 94 94.0 Master / Doctorate / equivalent 1 1.0 Income RM1000 and below 59 59.0 RM1001-RM2000 30 30.0 RM2001-RM3000 9 9.0 RM3001 and above 2 2.0 Nationality Malaysian 85 85.0 Non-Malaysian 15 15.0 Ethnicity Malay 37 37.0 Chinese 31 31.0 Indian 19 19.0 Others 13 13.0 Marital Single 99 99.0 Married 1 1.0 Faculty FOSEE 1 1.0 FBL 79 79.0 FIST 10 10.0 FET 8 8.0 Others 2 2.0 Table 4.1.2 PORTRAYS AN OVERVIEW OF THE SAMPLES DEMOGRAPHIC PROFILE Variables Frequency Percent (%) Do you recycle? Yes 80 80 No 20 20 If yes, How often do you recycle? Every day 9 11.3 Every week 23 28.8 Every month 36 45 Every year 12 15 How long have you been recycling? Days 3 3.8 Weeks 7 8.8 Months 30 37.5 Years 40 50 Why do you recycle? To save the environment 72 90 For fun 4 5 For tradition (my family does it) 4 5 Others 0 0 What do you recycle? Plastic 58 72.5 Paper 5 6.3 Cardboard 8 10 Cans 6 7.5 Bottles 3 3.8 Others 0 0 If you dont recycle, will you start? Yes 17 85 No 3 15 If you ever lived on campus before(i.e. dorms), how often did you recycle when you live campus? Never 12 12 Rarely 19 19 Often 29 29 Always 23 23 I have never lived on campus or recycling was not available 17 17 4.2 profile of respondents Figure 4.2.1 shows the gender of respondents, and according to the pie chart the most respondents are males with 54% secondly is females with 46%.Reason being that the study way conducted inside the university and Multimedia University is dominated by males than females. Figure 4.2.2 shows the age of respondents, and according to the pie chart the most respondents are those who age from 21-30 . The second largest age of respondents are those whose age is below 21 . Basically all of the respondents age from 21-30 the reason being that all of the respondents are students as the research was conduted in MMU. Figure 4.2.3 illustrates the Educational level of the respondents; most of the respondents of the questionnaire survey are doing degree the reason being most of the students in Multimedia University are from Secondary school and they are not at that satge of doing masters or doctorate yet. is shown by the pie chart just a few number of respondents are doing SPM or they already did their them. F

Oedipus The King :: Oedipus Rex, Sophocles

Oedipus the King: Appetite for Destruction Of all the tragedies that Greek playwright Sophocles created in his illustrious career, the one that stands out as his masterpiece, and quite possibly one of the greatest of all the Greek tragedies is Oedipus the King. The tragedy focuses on the life and downfall of the unfortunate King Oedipus, who was condemned by the oracle at an early age to murder his father and marry his mother. Despite the oracle’s grim prediction, Oedipus was responsible for his own downfall due to his overly proud and impetuous attitude, and his own intellect and diligence. In the polis of Thebes, Oedipus was the not only the king but he was also the hero of the community. The security and health of the community depended on him and he was expected to meet every urgent crisis with a plausible solution. He was celebrated for acting decisively and making decisions and then acting on them. With all his past accomplishments and achievements, Oedipus developed a strong sense of confidence, which fueled his over inflated ego. Unfortunately, when circumstances did not turn out in his favor, such as in his conflict with Tiresias the blind prophet, Oedipus became rigid and refused to see the problem on any one else’s terms except his own. Oedipus only wanted things to go the way he thought they should go. Whatever stood in his way he tried to overcome publicly and without any compromise from the opposing party, which was illustrated in his argument in front of the palace with Creon over the murder of the former King Laius. Ultimately his attitude of confid ence with no compromises contributed to his disastrous and sad end. In most cases, intelligence and diligence are valuable traits to possess, but for Oedipus they contributed to his eventual downfall. Oedipus was known for being extremely intelligent and was very talented at solving riddles. To earn the right to be King of Thebes, Oedipus solved a riddle, which as a result removed a plague from the land. In the play, Oedipus is again faced with another plague in his kingdom and this time the riddle was to discover who murdered King Laius. Using his intelligence, he again solves the riddle, but tragically for Oedipus he discovers that he is the murderer and he ultimately has to punish himself for the crime. Throughout his search all the people around him were urging him to use caution in his search, and even his wife Jocasta ordered him to abandon his quest, citing that the oracle was mistaken and was a hoax.

Medieval Ballad vs. Modern Interpretation in Get Up and Bar the Door Es

Medieval Ballad vs. Modern Interpretation in Get Up and Bar the Door  Ã‚   An often used literary form in Medieval English literature was the folk ballad, an example of which is "Get Up and Bar the Door." A typical ballad is humorous, its author is unknown, and it focuses on one subject. This subject and the events of the story are conveyed both by the words written and those implied. The implied thoughts are conveyed and emphasized using a variety of literary techniques such as symbolism, repetition, and rhyme. The anonymous author of "Get Up and Bar the Door" tells his story make use of these and other literary techniques. The basic conflict in this ballad is one if not widely used, easily recognized: man vs. woman, or more specifically, husband vs. wife, a battle of the wills. The setting of this story is mid-November, in the home of a man and his wife, most likely of the lower two-thrids of society, since the wife must do her own housework. The wind is blowing and coming in through the door, and the man, in the typical male fashion, tells his wife to shut the door. She repl...

Inventory System Essay

Inventory management is vitally important for any business that sells a physical product. An inventory system must balance having enough inventories on hand to meet the demand of customers while investing as little money as possible in inventory. Perishable products add another dimension of management considerations because they must be cycled through the inventory system more quickly and stored in a way that preserves their value. An inventory control system is an integrated package of software and hardware used in warehouse operations, and elsewhere, to monitor the quantity, location and status of inventory as well as the related shipping, receiving, picking and put away processes. In common usage, the term may also refer to just the software components. An inventory control system may be used to automate a sales order fulfillment process. Such a system contains a list of order to be filled, and then prompts workers to pick the necessary items, and provides them with packaging and shipping information. It is a supervision of the supply and storage and accessibility of items in order to insure an adequate supply without excessive oversupply. Inventory management systems are software programs used to maintain, gather and track inventory from the moment it reaches a retail setup to the moment it is sold. Automation has increased the efficiency and accuracy of inventory management, allowing companies to get information about a particular product’s sale levels and whether it is time to reorder at the very moment the item reaches a predefined stock level. The McDonald’s started in 1954. Raymond Kroc who is the founder saw a hamburger stand in San Bernardino, California and visualized a nationwide fast food chain. Kroc tested himself as an ancestor who revolutionized the American restaurant industry. Actually, Raymond Kroc is esteemed being the Farther of Industry. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries. As per the information of the McDonald’s history, the major revenue came from hamburgers, which were sold at a nominal price of 15 cents. The restaurant gradually became famous and the McDonald brothers begin franchising their restaurant in the year 1953. The first franchise was taken by Neil Fox and under it; the second McDonald’s restaurant was opened in Fresno, California. It was the first to introduce the Golden Arch design. The third and fourth restaurants were opened in Saginaw, Michigan and Downey, California, respectively. The latter is the oldest McDonald’s restaurant still in operation. In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald’s restaurant for outside California and Arizona. In effect, Kroc opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to McDonald’s Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as ‘McDonald’s Corporation’. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion. Later that year, the Hamburger University was opened, which gave away McDonald’s restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. In 1967, the first restaurant outside US was opened in Richmond, British Columbia. In 1974, the 3000th restaurant opened in Woolwich, United Kingdom, which is the first of the country. Happy Meal was introduced in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. The year was also marked by the death of Ray Kroc. In 1988, the first restaurant opened in a communist country in Belgrade, Yugoslavia, followed by the first Soviet restaurant in Moscow (1990). In 1992, the largest McDonald’s was opened in Beijing, China, having over 700 seats and was later demolished. In 1993, the first sea-going restaurant was established, aboard the Finnish Cruise-ferry Silja Europa, sailing between Helsinki and Stockholm. In 1994, McDonald’s bagged the Catalyst Award for its program for ‘fostering leadership development in women’. In 1996, the first Indian restaurant was opened. In 2003, the company launched the ‘I’m lovin’ it’ campaign. In 2005, McDonald’s started its McDelivery service in Singapore. In 2006, the chain announced that it will publish nutritional information on its packaging of all its products, for the benefit of the c ustomers. Considering the huge success and brand McDonald’s has become, the food chain is spread across the world in almost all the major cities of the globe. Being economic and user friendly, the success rate of the company cannot be doubted. In 1985, the first McDonald’s restaurant in Thailand was opened at Amarin Plaza. Currently, there are more than 100 McDonald’s restaurants nationwide with a ring of convenient services at anytime and anywhere which including breakfast meals from 5.00-11.00 Am., Drive -thru, Dessert kiosk and McCafe. Besides, there is the McDelivery service on 1711 running from 9 Am. until midnight and some restaurant also offer 24-hour service to serve. Through the years, McDonald’s remained the world’s top quick service restaurant. With more than 33,000 branches in more than 120 countries around the globe, McDonald’s has served billions of customers since its first restaurant in 1955. McDonald’s history began even before the onset of the Second World War when brothers Dick and Mac McDonald started a drive-in restaurant business in Riverside California. Their menu was composed simply of 10-cent hamburgers and other drive-in products. After the war, the brothers opened a new type of restaurant in San Bernardino, California, where a little hamburger man called â€Å"Speedee† became the company’s symbol Dick’s and Mac’s endeavors proved so successful that other operators sought out franchises from them. In 1954 Ray Kroc exclusive sales distributor for Multimixer intrigued by the brother’s â€Å"Speedee System† visited the latter in San Bernardino, Upon his return to Chicago, Kroc obtained the exclusive licensing rights to the brothers system and had become heir National Franchise Agent in April of the same year construction began on the first restaurant in what was called the Mcdonald’s System Inc. The famous Golden Arches arrived in the Philippines in 1981 when George T. Yang president of McGeorge Food Industries was awarded franchising privilege in the country by McDonald’s international. The first store opened in the busy university area of Morayta while the second was established in the prime commercial area of Cubao beside New Frontier Theater. And now as they say, the rest is history. With the desire of providing Filipino customers with high quality food and service that meet global standards, George T. Yang, opened the first McDonald’s store along Morayta, Manila in 1981. Since then, McDonald’s has introduced so many innovations that captured the hearts of the Filipinos. It was McDonald’s who first offered the Value Meals and the Happy Meal. It was McDonald’s who first provided employment opportunities for students. And it was McDonald’s who first played an active role in helping out in the community through McDonald’s Charities. These and so many other â€Å"firsts† are the reasons for McDonald’s phenomenal growth! Today, with Kenneth S. Yang at the helm, McDonald’s is now a multi-billion-peso company with almost 274 stores nationwide! And still counting! Background of the Study Today McDonald’s is the largest brand of fast food restaurant that serve 52 million customers per day more than 100 countries. With the world-class standard, McDonald’s unites the QSC&V standards strictly all McDonald’s restaurants around the world. McDonald’s is one of the leading restaurant chains in the world, touching the lives of people everyday. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California. Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. Statement of the Problem The study attempts to know the more effective inventory control system that McDonald’s should use. 1. To determine whether Perpetual or Periodic Inventory Control System is to be used by McDonald’s 2. To determine whether McDonald’s performs effectively and efficiently in managing their inventories 3. Are there times when McDonald’s are out of stock because of wrong inventory? 4. Are there any problems in the accounting system of McDonald’s? Significance of the Study In order to determine the type of Inventory Control System that McDonald’s should use the researchers showed some of the contributions to the management and customers: For the management-this research study will help them choose the appropriate and more effective type of Inventory Control System in order to improve their management. For the customers-so that they would enjoy freshly made food. SCOPE The study covers Inventory Control System such as Periodic and Perpetual System. Periodic System is a type of Inventory Control System in which merchandise purchases are recorded in the purchases account, and the inventory account balance is updated only at the end of each accounting period while Perpetual System is a type which has traditionally been associated with companies that sell small numbers of high-priced items, but the development of modern scanning and computer technology has enabled almost any type of merchandiser to consider using this system. McDonalds follows a Just in Time (JIT) system of inventory management. JIT, as the name suggests, is the system of supplying products to customers as soon as they have ordered for it, with minimal delay between placing the order and getting it in hand. McDonalds doesn’t begin to cook or assemble or preheat their stuff until they receive a customer order. This was not the case earlier. They had a different approach to inventory management wherein they used to pre-cook a batch of hamburgers and sit under heat lamps. It used to keep them under the lamps for as long as possible and eventually discard whatever they couldn’t sell. Hence customers couldn’t enjoy freshly made food. The only way it could happen was by the customer giving a special order. It also covers the efficiency and effectiveness of McDonald’s in managing their fast food chain, their service and the satisfaction that they would provide for their valued customers. LIMITATION This research study is limited only in San Pedro, Laguna. McDonald’s in San Pedro Laguna is located in Cataquiz Subdivision, National Hi-Way, San Pedro, Laguna. HYPOTHESIS: Null Hypothesis: There is no significant difference in Inventory Control System in either Periodic System or Perpetual System. Alternative Hypothesis: Is there any significant difference in Inventory Control System in either Periodic System or Perpetual System? DEFINITION OF TERMS 1. Inventory-The value of materials and goods held by an organization (1) to support production (raw materials, subassemblies, work in process), (2) for support activities (repair, maintenance, consumables), or (3) for sale or customer service (merchandise, finished goods, spare parts). 2. Control-Device or mechanism installed or instituted to guide or regulate the activities or operation of an apparatus, machine, person, or system. 3. System-An organized, purposeful structure that consists of interrelated and interdependent elements (components, entities, factors, members, parts etc.). These elements continually influence one another (directly or indirectly) to maintain their activity and the existence of the system, in order to achieve the goal of the system. 4. Inventory Control System-A database used for storing and administering all types of data required for efficient and accurate warehouse inventory management. This may include modules or fields for keeping track of all items and locations, requisitions, back orders, required levels of inventory on hand, reorder points, lead times, inventory error tracking, and more. This type of system may interface with an ERP and other applications. 5. Effective-Having the desired result. 6. Efficient-performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent; capable 7. Management-The directors and managers who have the power and responsibility to make decisions and oversee an enterprise. 8. The size of management can range from one person in a small organization to hundreds or thousands of managers in multinational companies. In large organizations, the board of directors defines the policy which is then carried out by the chief executive officer, or CEO. Some people agree that in order to evaluate a company’s current and future worth, the most important factors are the quality and experience of the managers 9. Perishable-goods that can lose its usefulness and value if not appropriately stored or transported, or if not utilized within certain period. 10. Periodic- a type of Inventory Control System in which merchandise purchases are recorded in the purchases account, and the inventory account balance is updated only at the end of each accounting period 11. Perpetual- a type which has traditionally been associated with companies that sell small numbers of high-priced items, but the development of modern scanning and computer technology has enabled almost any type of merchandiser to consider using this system. 12. Integrated- Strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. Its objective is to complement and reinforce the market impact of each method, and to employ the market data generated by these efforts in product development, pricing, distribution, customer service, etc. 13. Information- Data that is (1) accurat e and timely, (2) specific and organized for a purpose, (3) presented within a context that gives it meaning and relevance, and (4) can lead to an increase in understanding and decrease in uncertainty 14. Process- Sequence of interdependent and linked procedures which, at every stage, consume one or more resources (employee time, energy, machines, money) to convert inputs (data, material, parts, etc.) into outputs. These outputs then serve as inputs for the next stage until a known goal or end result is reached. 15. Accessibility- Extent to which a consumer or user can obtain a good or service at the time it is needed; Ease with which a facility or location can be reached from other locations 16. Storage- Non-transitory, semi-permanent or long-term, containment, holding, leaving, or placement of goods or materials, usually with the intention of retrieving them at a later time. It does not include the interim accumulation of a limited amount during processing, maintenance, or repair. 17. Software component- A software component is a unit of composition with contractually specified interfaces and explicit context dependencies only. A software component can be deployed independently and is subject to composition by third parties 18. Packaging- Processes (such as cleaning, drying, preserving) and materials (such as glass, metal, paper or paperboard, plastic) employed to contain, handle, protect, and/or transport an article. Role of packaging is broadening and may include functions such as to attract attention, assist in promotion, provide machine identification (barcodes, etc.), impart essential or additional information, and help in utilization. See also packing. 19. Shipping- The process of transporting an item, usually through the mail. Shipping is a very basic, common way of getting an item from one place to another, or from one person to another. 20. Franchise- Commerce: (1) A privilege granted to make or market a good or service under a patented process or trademarked name. (2) A business operating under such privilege. 21. Fast food chain- a chain of restaurants serving inexpensive food, such as hamburgers and fried chicken, prepared and served quickly.