Essay about Neptune The Planet - 1615 Words

Roughly, 30.1 AU (astronomical units) from the Sun (Chaisson McMillan, 2011 p. 316) there is a cold, dark, lifeless planet. We call this planet Neptune, after the Roman god of the sea. The planet Neptune is a very complex one with many different facets. The following will discuss nearly every aspect of the planet from its history, to the general composition of the planet, and everything in between. Neptune began just as all the other planets in our solar system did and the condensation theory describes the process of how they formed (Chaisson McMillan, 2011 p. 147). The basic thought process behind the condensation theory is that when a star is born a dust and gas cloud forms and begins rotating around the parent star, planets are†¦show more content†¦315). This means that Neptune did not complete one full orbit around the Sun until July of this year. This full orbit marked Neptune’s first birthday since its discovery. The discovery and creation of the planet are very interesting. However, how do we study and learn more about Neptune? Neptune is the only planet in our solar system that cannot be studied without the aid of an optical tool such as binoculars or a small telescope (â€Å"Neptune Celebrates†, 2011). Neptune cannot be seen without the aid of an optical device because it has an apparent magnitude of +7.8 (Carina, 1990-2008) and our naked eyes c an only see objects with a magnitude of +6 (Chaisson McMillan, 2011, Fig. 17.7, p. 423). The distance of the planet from the Earth, 29.1 AU (Chaisson McMillan, 2011 p. 316), also makes the planet very difficult to study. However, we have visited the planet, or Voyager 2 has. This spacecraft visited the planet in 1989 (NASA, 2010). As of now, no other spacecraft have visited the planet. Voyager 2 also passed very close to one of Neptune’s moons before leaving the solar system (NASA, 2010). Currently there are no plans to visit, or land on the planet. We only observe Neptune with the aid of our telescopes and binoculars. We are able to tell quite a bit about the atmosphere and other characteristics about Neptune, and the rest of this essay will discuss these factors and several others, which help to make this planet very interesting. Neptune’sShow MoreRelatedPlanet Neptune2008 Words   |  9 PagesNeptune  is the eighth and farthest  planet  from the  Sun  in the  Solar System. It is the fourth-largest planet by diameter and the third-largest by mass. Neptune is 17 times the mass of  Earth  and is somewhat more massive than its near-twin  Uranus, which is 15 times the mass of Earth but not as dense.[12]  On average, Neptune orbits the Sun at a distance of 30.1  AU, approximately 30 times the Earth–Sun distance. Named for the  Roman god of the sea, its  astronomical symbol  is ♆, a stylised version of theRead MoreEssay on Terrestrial and Jovian Planets1318 Words   |  6 Pages Terrestrial and Jovian Planets Our solar system contains nine planets, which are broken down into 2 classifications known as terrestrial planets and jovian planets. The terrestrial planets are composed primarily of rock and metal. They also generally have high densities, slow rotation, solid surfaces, no rings, and few satellites. These planets include Mercury, Venus, Earth, and Mars. On the other hand, the jovian planets are composed primarily of hydrogen and helium. They generally haveRead MoreEssay about Solar System1580 Words   |  7 PagesSolar System Humans live on a small planet in a tiny part of a vast universe. This part of the universe is called the solar system, and is dominated by a single brilliant star-the sun. The solar system is the earth’s neighbourhood and the planets Mercury, Venus, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto are the Earth’s neighbours. They all have the same stars in the sky and orbit the same sun. Scientists believe the solar system began about 5 billion years ago, perhaps when a nearbyRead MorePlanet1582 Words   |  7 Pageslimits of our solar system there is a planet unlike any other, Pluto. Pluto was discovered in February of 1930 by an American astronomer, Clyde Tombaugh. It is the only planet to have been discovered by an American. All though we have known of the existence of Pluto for over thirty years now, there are still many mysteries surrounding this celestial body. Being the farthest planet has made it difficult to study Pluto, Adding to the obscurity of this strange planet is that the capability to send spacecraftRead MoreThe Discovery Of Neptune, By Le Verrier1444 Words   |  6 Pagesrivalry, which, as leading to the benefit of science, so far from hindering, does but cement, the frank and brotherly friendship of those who cultivate it.† (Le Verrier, 1846a). To this, Herschel had responded saying that, â€Å"The prize (the discovery of Neptune) was by a ll rules accredited to Le Verrier since his research was documented and brought to light before Adams discovery†. Almost seeming to assure the people of France that Le Verrier was sure to be given credit to the discovery, however HerschelRead MoreMercury And Its Effects On The Earth1138 Words   |  5 Pageshuman population is also constantly increasing and we need more space to survive. What can we do to survive? Where can we go? This film Deadliest Planets on YouTube will help us to explore our options. This video looks at 6 other Planets that may or may not be possibilities of sustaining life. The first planet was Mercury. Mercury is the closest planet to the sun and one day on mercury lasts up to 58 days on Earth due to its slow rotation. There is one positive aspect of Mercury, which is that thereRead MoreThe Earth s Planetary Group1104 Words   |  5 Pagescomprises of eight planets. The IAU is right now perceiving five midget planets, however of the five there are perhaps a few hundred more to be named. At this point there are 431 common satellites, and of those 173 of them are planetary and 258 of them are named minor. There are 659,212 referred to lunar planets and 3296 comets as of September 25, 2014. Our earth s planetary group just has nineteen round satellites in it starting now. In the event that I were to rundown the planets by separation fromRead More Pluto Essay1507 Words   |  7 Pageslimits of our solar system there is a planet unlike any other, Pluto. Pluto was discovered in February of 1930 by an American astronomer, Clyde Tombaugh. It is the only planet to have been discovered by an American. All though we have known of the existence of Pluto for over thirty years now, there are still many mysteries surrounding this celestial body. Being the farthest planet has made it difficult to study Pluto, Adding to the obscurity of this strange planet is that the capability to send spacecraftRead MoreThe Planets And The Celestial Bodies Of Astrology802 Words   |  4 PagesThe Planets (Grammar Check) Ascertaining the defining characteristics associated with the celestial bodies of astrology will establish the novice in the fundamentals of astrology, and enhance the comprehension of adept astrologers. After all, as planets orbit established positions, the axis of astrology encompasses the idiosyncrasies of the planets. Additionally, a familiarization of Greek and Roman deities benefits the comprehension of the various planetary personalities. The Inner Planets TheRead MorePluto s Planet X : Discovery And Naming1266 Words   |  6 Pages Abstract Pluto is a Plutoid in the solar system located beyond the orbit of Neptune in the Kuiper belt. It is distant more than 6 billion miles from the sun. Pluto’s history will be examined from its discovery and naming to its recent classification. The planetoid’s orbit will be surveyed as it passes inside and out of Neptune’s orbit. Charon, Pluto’s largest satellite, will be discussed as a possible binary planetoid and the four smaller satellites. Pluto’s composition will be studied from its

Essay about Costa Coffee Marketing Plan - 4148 Words

Costa Coffee Marketing Plan 1. Company Name COSTA Coffee Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels, restaurants (inclusive of household names like Taybarns, Premier Inn and COSTA Coffee), Health Fitness clubs along with other businesses. 2. Company Mission Statement Mission: â€Å"To serve the best coffee in the true Italian style† Vision: Our vision is to be the best hospitality company that there is – a family of related hotel, restaurant and leisure club brands recognised by our people, guests and investors as leaders in each market in which we operate. 3. Your Brand Name: Their brand name is their signature†¦show more content†¦The table above shows Costa at December 2009 as the market leader in terms of the number of coffee shops (32.4%). Since then, Costa has continued its growth to become bigger than its two nearest rivals: Starbucks and Caffà © Nero combined. Brand ‘Image’ Costa’s brand name is its signature. The name ‘Costa’ signifies luxury, excellence and perfection all over the world, from the brand logo, to the colour scheme of the premises, to the entire feel of the premises which are warm tones and relaxing colours. Costa’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. Costa offers 25 minutes in a safe, secure, well-maintained warm environment with a choice of quality food that is seen as value for money. Target Customer Profile Segmentation: Market segmentation has been based on demographics which includes age, gender, family life-cycle and ethnicity: |Economic profile: |MiddleShow MoreRelatedCosta Coffee Article881 Words   |  4 PagesSTUDY: COSTA EXPRESS The brief Millions depend on the hot jolt of java a perfect elixir to jumpstart their day. Coffee now an essential part of the busy fast life helps to keep us functioning and match the pace. In this age of quick fixes, a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand, Costa ExpressRead MoreCosta Coffees Marketing Plan: An Analysis2818 Words   |  11 Pagesï » ¿Marketing Plan Executive Summary This marketing plan is an attempt to measure the market that Costa Coffee is in and determine where growth can occur over the next three years. This plan looks at how the company is performing internally, and tries to determine issues that may occur externally that could have a negative effect on the company. The Costa mission is to save the world from mediocre coffee, and that sentiment is echoed in everything the company does. The goal of every Costa enterpriseRead MoreReport for the Promotional Plan of Hot and Chocolate Tea/Coffee of Costa Coffee2457 Words   |  10 PagesREPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS MODULE CODE : TH600B1E SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO SUBMITTED BY : RATHEESH VISWANATHAN – 21208850 RESHMI PRABHAKARAN USHA DEVI – 21205617 SUKHWANT KAUR MANN - 21207381 Read MoreCosta Coffee4336 Words   |  18 Pages1       The   Marketing   Profession    Coursework Header Sheet 191290-15 Course Coursework Tutor MARK1105: The Marketing Profession Group Work R Lewis Course School/Level Assessment Weight Submission Deadline BU/UG 30.00% 28/03/2012 Coursework is receipted on the understanding that it is the students own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledgedRead MoreImplementing Customer Relationship Management as a Core Business Strategy2160 Words   |  9 Pagesexperience at Singapore Cafà © and to increase our presence in the Famp;B Industry. Sources of data collection include search engines and websites of the companies. The report finds that it is important for Singapore Cafà © to focus on our one-to-one marketing management and knowing who our customers are, where they are and what they need. However, in order to nurture better relationship with customers and retaining them, Singapore Cafà © needs to keep a consistent system of collating information from returnedRead MoreAnalysis of Caffe Nero Essay4351 Words   |  18 PagesTable of contents 1. Introduction 2. Marketing Environment Audit i. Internal and External Audit ii. Competition iii. SWOT analysis 3. Marketing Objectives i. SMART goals 4. Marketing Strategy and Tactics i. Segmentation a) Segmentation b) Targeting c) Positioning ii. Ansoff growth theory iii. Porter’s generic strategy iv. Tactics a) The seven Ps b) Kotler’s seven Cs 5. Evaluation 6. Appendixes 1. Introduction Gerry Ford founded Caffe’ Nero in 1997. Caffe’ Nero isRead MoreMarketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.8372 Words   |  34 PagesEXECUTIVE SUMMARY Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. Despite that figures, Costa faces some problemsRead MoreCafe Nero Marketing Plan6124 Words   |  25 Pages Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Marketing Audit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 5 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 5 Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 8 Micro Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....Page 12 SWOT Analysis..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 13 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..Page 14 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 15 StrategyRead MoreCafe Nero Environment, Swot Analysis, Smart Objectives Essay examples2810 Words   |  12 Pages 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion 10 FACTS | Gerry Ford set Caffe Nero up in 1997. His ambition was to bring a continental-style cafà © to Great Britain with authentic Italian coffee, extremely good customer service, fresh deliciousRead MoreMarketing Research : International Marketing1084 Words   |  5 Pagesmost productive and influential tasks. Marketing research exercise involves systematic enquiry. Thus, it requires a careful planning of the orderly investigation process. â€Å"Global market segmentation is the process of identifying specific segments, whether they be country groups or individual customer groups, of potential customers with homogeneous attributes who are likely to exhibit similar behaviour† (Hassan Katsanis, 1991). In case of international marketing DODCAR is one of the main frameworks

intellectual property rights uk Free Essays

Intellectual Property Dissertation Guide on Trade Marks and Domain Names Under the Dilution Perspective The following guide could be used by a PhD or Master Level Law student looking to write a dissertation or thesis on intellectual property, particularly trade marks and domain names under the dilution perspective. The guide has been written by a our site writer and is a detailed overview of how the work should be structured. 1. We will write a custom essay sample on intellectual property rights uk or any similar topic only for you Order Now 0 My understanding of the topic The â€Å"dilution† perspective, as you rightly point out, is a concept which has been neglected and particularly so in the UK where, in comparison with the USA at least where the first dilution statute was enacted in Massachusetts in 1947, this concept has only recently found its way into the Trade Mark Act 1994[1] and then only by the confined path of implementing the trade mark directive[2]. The Trade Mark Act 1994 is now, by all accounts, dated and it is obvious that it is not sufficient to provide the kind of advanced protection which the USA offers. The tort of passing off has been traditionally used for dilution procedures and this is clearly inadequate, leading to, in the words of Colston Middleton, â€Å"strained interpretation designed to accommodate remedies for domain name disputes†[3]. Any discussion of the dilution perspective must begin naturally with Frank Schechter’s arguments from 1927 who wanted a greater scope of protection for trade marks[4] . Schechter pointed out: â€Å"†¦the real injury in all such cases†¦is the gradual whittling away or dispersion of the identity and hold upon the public mind of the mark or name by its use upon non-competing goods. The more distinctive or unique the mark, the deeper its impress upon the public consciousness, and the greater its need for its protection against vitiation or dissociation from the particular product in connection with which it has been used†.[5] Schechter’s views are acknowledged as a talisman for those who advocate greater expansion and protection for trade marks and are the theoretical base of the dilution perspective. Consequently his views must be the theoretical underpinning for this PHD study – you are arguing though for an extension of the protection past that which currently prevails. The hypothesis which I would propose is that the current response to domain names is woefully inadequate: there either needs to be a new trademark and domain names Act complete with duties, rights and remedies or a dispute resolution process in theUKto catch up with the rapidly changing world of technology and domain names. The ECJ considered dilution for the first time very recently but disappointed those who advocated a move beyond even dilution: â€Å"Some have gone further to argue that such protection should be not just against a dilution of the distinctiveness of such a mark, but also against any appropriation of the mark’s value by a third party, even if it does not damage the mark itself. From this point of view, the ECJ judgement in Intel will be disappointing† [6] Thus with a theoretical underpinning and a hypothesis established what are the problems with the current national and international setup and what causes the conflict between domain names and trade mark lawFirstly the demand for domain names exceeds the supply and this will inevitably cause friction between those who want to muscle in on established territory. Secondly trade marks confer only national, or at most, regional, protection while a domain name has global application. Thirdly the registration system does not confer a trade mark as such immediately and the rules for registration of a domain name are a matter of contract between the applicant and the registry. It should also be noted that registries do not undertake trade mark searches which increase the likelihood of abuse and conflict[7]. The problems with the systems are also well documented and it has, for example, been argued that the UDRP is too biased in favour of trade mark owners as well as allegations of the stiflin g of freedom of expression[8]. The next part will deal with the proposed structure of the PHD based on the observations above and also the aims and objectives which were set out originally. The final part will be some comments upon the research and recommendations I propose. 2.0 Proposed structure of the PHD Declaration Title page Abstract Acknowledgments Table of contents Table of Cases Table of Statutes Abbreviations Chapter 1: Introduction Chapter 2: The background of Trademark protection in the UK I. The Trademark Act 1994 II. The tort of passing off III. The European Dimension IV. The European Court of Justice in 2008 V. The Confusion basis of protection VI. Dilution and the economic value of trade marks VII. Hypothesis of the PHD Chapter 3: Theoretical underpinnings of the study I. Schechter and the increased protection thesis II.The theories of less protection III. Do trade mark owners dilute their own marksS.Stadler Chapter 4: The concept of dilution I. The Conditions for protection II.Similarity of Mark and Sign III.Reputation IV. Similar products V.Unfair Advantage Chapter 5: Domain names and the unique challenge to trade marks I.What is a domain name II. Domain Names and search engines, cybersquatting and ‘typo-squatters’ III.Reverse domain name hijacking IV.The role of technology: web 2.0, 3.0 and 4.0 V. New frontiers: metatags, pop-ups and banner ads VI.Does the Trade Mark Act 1994 afford sufficient protection against domain names VII. Nominet’s dispute resolution procedure VIII.Conclusion on chapter 4 Chapter 6: Case studies on the concept of dilution and domain names I.Premier Brands UK Ltd v Typhoon Europe Ltd (2000) II. Adidas-Salomon AG v Adidas Benelux (2003) III.L’Oreal SA v Bellure NV [2007] (Civ Div)) IV.One in a Million (1999) Chapter 7: Flaws with the current system at a national and international level I.The national level II. The international environment: ICANN III.WIPO IV.The UDRP system V. The American system VI.Benelux Law VII. Other Jurisdictions Chapter 8: The approach in other jurisdictions I.Germany II. France III.Canada IV.USA V. Conclusions of the approach in other jurisdictions Chapter 9: Secondary research I.Empirical analysis of the economic value of domain names II.Case Law from 2000-2011 III. Case study of Google IV. Trends in WIPO decisions 2000 – 2011 V.Conclusions on secondary research Chapter 10: Recommendations for systems and remedies I.A single dispute resolution procedure II. The UK Trademark and Domains Names Act 2015 III.The UN global domain name convention IV.Remoulding the domain name system V. Additional remedies to help the protection of trade marks VI.Adopting approaches from USA, Germany and Canada Chapter 11: Conclusions Bibliography Appendix A Appendix B Appendix C 3.0 Additional Comments It is of course vital to note that this structure above is only a draft one and subject to changes. As you will note having a look at the proposed structure there are a few things which I have included which deserve to be commented upon. Firstly the research section: for a dissertation I wrote on the WTO I did something very similar where simple research is conducted, empirically, on all Dispute resolution cases involving African countries within a certain period. My idea is to conduct research on all WIPO panel cases involving UKbrands from the period 2000 – 2011 to attempt to identify any trends or patterns[9]. This would, in my opinion, make the study even more original which is only a good thing. My other idea was to attempt to put some kind of economic value upon certain trade marks: can this be quantified in some mannerIt would be a highly sophisticated study which is able to, say, put an economic value on brands such as google.co.uk or apple.com. Related to this I thought about a case study on google.co.uk and to attempt to contemplate their business from the perspective of the IP lawyer: how much is their trade mark worthAre they victims of cyber squattingHow many cases have they been involved in at the international and national arbitration? Finally my recommendations are based both upon systems and remedies. Perhaps as the centrepiece of this study an Act can be created from scratch (!!) which I have tentatively called the UK Trademark and Domain Names Act 2015[10]. The full â€Å"Act† could be recreated in an appendix and could be an attempt by the author to advocate a solution which is tangible and bold. A complete abolition of the Trade Mark Act 1994 is what I would actually propose – and in a PHD fortune favours the brave. [1] Directive 89/104 on trade marks art.4 [2] Colson, Catherine Middleton, Kirsty (2005 2nd ed) Modern Intellectual Property Law Cavendish: London [3] Colson, Catherine Middleton, Kirsty (2005 2nd ed) Modern Intellectual Property Law Cavendish: London p.421 [4] Schechter, Frank (1927) ‘The Rational Basis of Trade Mark Protection’ Harvard Law Review 40 p.813 [5] Quoted in Bently, Lionel Sherman, Brad (2009 3rd) Intellectual Property Law Oxford Uni Press: worldwide p.715 [6] Davis, Jennifer (2009) ‘The European Court of Justice Considers Trade Mark Dilution’ Cambridge Law Journal 68(2) pp290-292 [7] Colson, Catherine Middleton, Kirsty (2005 2nd ed) Modern Intellectual Property Law Cavendish: London p.421 [8] Schiavetta, S and Komaitis, K (2003) ‘ICANN’s Role in Controlling Information on the Internet International Review of Law Computers Technology 17(3) [9] http://arbiter.wipo.int/domains/search/overview/index.html [10] So called to allow it’s undoubtedly tortuous passage through White Papers, Green Papers and then both Houses of Parliament! 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