SWOT analysis

This resulted in Telephone Interpretation being offered since that year. This service connects trained Interpreters via telephone to Limited English Proficient (LEAP) Individuals. Curaà §ao International Is one of those companies that provide critical translation and interpretation services. Worked full time there as an interpreter, which is a chance to gain some insight about the company's workplace as well as into the language service. Let's have a look back at history of the company and perform a SOOT analysis.HISTORY According to the company's homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they named Severer. Three years later, the company's name was changed into Curaà §ao International with Jeremy Woman being Chairman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of Language Learning Enterprises, Inc. (LEE ) and second, opened the Tucson contact center. Its Phoenix contact center was next, In 2012.Like its competitors in the industry, Curaà §ao International Inc. (mentioned here as â€Å"Curaà §ao† or the â€Å"company†), is a diversified language services company, operates wrought Its two sections: Curaà §ao Is for clients In the field of healthcare: healthcare plans, clinics and hospitals, and Valance Is for bal and governments: Insurance, financial services, education, 911, utilities, telecommunications. The products include: Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, Document Translation, and Training and Assessment.This information is not quite accurate, at least at present. While working there in 2013 1 saw that clients had to pay $4 per minute and interpreters' received approximately $1 5 an hour ($10 for Spanish interpreters). No wonder Curaà §ao is placed within the Top 15 companies reporting an average ra te of growth of 72. 75 percent growth in 2008. (â€Å"Second annual ranking,† 2011) Weaknesses Firstly, at Curaà §ao there is hardly a strong organization culture. It seems that the company chooses to focus on the call center side of things rather than create one.Many interpreters are misled in thinking of a company that values intelligence and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters should be content with low salaries; this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are recorded and monitored and employees are required to follow extensive rules and regulations and to minimize formal contact with other employees if not functionally necessary.One supervisor sits at higher booth keeping an eye on 10 Interpreters. A ma nager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival mode and there is no workplace spirituality. And that leads the second weakness of Curaà §ao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at almost every Job fair in the Valley.Not only offering both part and full time Jobs, he made recruiters of other company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER team worked really hard, but the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaà §ao. Apparently, something underlies the fact that the company is â€Å"Arizona fastest-growing Job creator in 2013 and second fastest in 2012 for creating over 800 Jobs in the sta te† as it claims in its homepage.Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaà §ao in particular have encountered. Fortune Magazine views the approximately â€Å"9% of people in the U. S. Who don't speak English a sizable market waiting to be tapped† (wry. Fortune. Com/addictions). They are right, as according to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services†¦ Hill the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that resist recession. On August 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which â€Å"requires that the Federal agencies work to ensure that recipients of Federal financial assistance roved meaningful acc ess to their LEAP applicants and beneficiaries† (n. D. ).It is expected that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (â€Å"Why executive order,† 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaà §ao as well as other language service companies. Threats At Curaà §ao, it's hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may represent a wreath to future market growth of Curaà §ao.Languages â€Å"employs approximately 5,000 interpreters† (in compare with 1200 of Curaà §ao) (â€Å"Second annual ranking,† 2011). It provides the same products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency calls. In fact, most important governments are clients of Languages. Just go to such offices as social security, CUSCUS, DES and you'll see the logo of Languages in a poster showing that free interpretation is available. Curaà §ao has to face this to say it hoses to focus on healthcare instead. SWOT analysis This resulted in Telephone Interpretation being offered since that year. This service connects trained Interpreters via telephone to Limited English Proficient (LEAP) Individuals. Curaà §ao International Is one of those companies that provide critical translation and interpretation services. Worked full time there as an interpreter, which is a chance to gain some insight about the company's workplace as well as into the language service. Let's have a look back at history of the company and perform a SOOT analysis.HISTORY According to the company's homepage, Kevin J. Carrey and Mark Myers patented the first dual-handset phone and founded the company In Tucson, Arizona since 1995, which they named Severer. Three years later, the company's name was changed into Curaà §ao International with Jeremy Woman being Chairman and CEO. It created a subsidiary, Viviane, In 2009, there were 2 big events to the company. It first announced the calculation of Language Learning Enterprises, Inc. (LEE ) and second, opened the Tucson contact center. Its Phoenix contact center was next, In 2012.Like its competitors in the industry, Curaà §ao International Inc. (mentioned here as â€Å"Curaà §ao† or the â€Å"company†), is a diversified language services company, operates wrought Its two sections: Curaà §ao Is for clients In the field of healthcare: healthcare plans, clinics and hospitals, and Valance Is for bal and governments: Insurance, financial services, education, 911, utilities, telecommunications. The products include: Over-the-Phone Interpretation (POP), Video Remote Interpretation (IVR), On-site Interpretation, Document Translation, and Training and Assessment.This information is not quite accurate, at least at present. While working there in 2013 1 saw that clients had to pay $4 per minute and interpreters' received approximately $1 5 an hour ($10 for Spanish interpreters). No wonder Curaà §ao is placed within the Top 15 companies reporting an average ra te of growth of 72. 75 percent growth in 2008. (â€Å"Second annual ranking,† 2011) Weaknesses Firstly, at Curaà §ao there is hardly a strong organization culture. It seems that the company chooses to focus on the call center side of things rather than create one.Many interpreters are misled in thinking of a company that values intelligence and language skills, when it turns out later that they hire bilingual persons to apply their protocols only. Consequently, interpreters should be content with low salaries; this bob does not require a degree. And that is at the time of interviews. Next, there are distinct departments and lines of authority, work activities are designed around individuals. In this call center, 100% of calls are recorded and monitored and employees are required to follow extensive rules and regulations and to minimize formal contact with other employees if not functionally necessary.One supervisor sits at higher booth keeping an eye on 10 Interpreters. A ma nager of each department (that handles one language) walks around examining closely to ensure there are no deviations. Indeed, this is management in the survival mode and there is no workplace spirituality. And that leads the second weakness of Curaà §ao, High Employee Turnover compared to industry averages. Current HCI recruiter, Richard Arena, is a forever busy person. During the 2 years I knew him he was present at almost every Job fair in the Valley.Not only offering both part and full time Jobs, he made recruiters of other company in the fair to point any ethnic minority Jobsharers to his booth. Not only have Richard and his HER team worked really hard, but the company has had a long time policy that any employee gets a $200 reward after successfully bringing in a new interpreter to work for Curaà §ao. Apparently, something underlies the fact that the company is â€Å"Arizona fastest-growing Job creator in 2013 and second fastest in 2012 for creating over 800 Jobs in the sta te† as it claims in its homepage.Opportunities Executive Order 13166 are two out of many opportunities that the language service industry in general, and Curaà §ao in particular have encountered. Fortune Magazine views the approximately â€Å"9% of people in the U. S. Who don't speak English a sizable market waiting to be tapped† (wry. Fortune. Com/addictions). They are right, as according to the U. S. Census, a foreign migrant enters the United States every 22 seconds. These people need insurance, healthcare as well as other products and services†¦ Hill the agents and insurance carriers need the means to explain and sell them. This partly accounts for the phenomenon that language services industry having the growth and revenue numbers that resist recession. On August 1 1, 2000, then-president Bill Clinton signed Executive Order 13166 which â€Å"requires that the Federal agencies work to ensure that recipients of Federal financial assistance roved meaningful acc ess to their LEAP applicants and beneficiaries† (n. D. ).It is expected that that the total national cost of providing language assistance services to LEAP individuals could be as high as $1 to $2 billion annually (â€Å"Why executive order,† 2011). This resulted in the domestic market alone being surprisingly robust-and growing for Curaà §ao as well as other language service companies. Threats At Curaà §ao, it's hardly spoken within the call centers, but we employees all know that Languages Solutions is our long-term and strong competitor who may represent a wreath to future market growth of Curaà §ao.Languages â€Å"employs approximately 5,000 interpreters† (in compare with 1200 of Curaà §ao) (â€Å"Second annual ranking,† 2011). It provides the same products but much bigger quantities nationwide, for example, about 90 percent of the over-the-phone interpretations for 911 emergency calls. In fact, most important governments are clients of Languages. Just go to such offices as social security, CUSCUS, DES and you'll see the logo of Languages in a poster showing that free interpretation is available. Curaà §ao has to face this to say it hoses to focus on healthcare instead. Swot Analysis SWOT ANALYSES SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Strenghts * These drinks are low calorie yet tasty which is hard to find in every day drinks. * Neuro drinks are packaged in attractive bold coloured bottles which makes these drinks stand out to other bottled drinks. * The bottles in which Neuro drinks are packaged are fully recyclable.This is a big strength as people are becoming more aware of the earth and recycling. * No competitor in Irish market can compete as it’s totally new and different to other drinks in Ireland. There is no opposing brand with exactly the same purpose. * These drinks boost specific brain or body functions. So if a certain one of these drinks doesn’t suit one consumer another one will. * The company is a proud sponsor of SPIN's annual events held in Texas. * Strong, fresh ; fashionable brand identity Weaknesses Although Neuro drinks work they are only a temporary solution. So people cannot mistake them as a lifelong solution. * Neuro drinks contain caffeine which can become addictive resulting in the drink unhealthy for you. * These drinks are slightly higher price than your everyday energy/vitamin drink so families on a low budget may not be able to afford it. * We can’t stress enough how this drink should not be taken in place of a healthy diet. People may take it as that. It should be taken as part of a healthy diet. Neuro core benefits don’t fit into new trends , there are new trends to focus more on being natural, healthy ,new trends not only towards boosting body and brain but also memory ,intelligence ,lowers stress and depression accordingly RB seemsnot to be appealing to the next generation * over the past few years due to depreciation of the US dollar, American products have gained a competitive advantage in pricing; American products are l ess expensive for Irish and European consumers * Above average prices Opportunities Standard promotion and advertising will help to bring more customers attentions to these products, e. g. : Posters, surveys, sponsoring, and Articles. * We see a big opportunity for recognition through sponsorship of sports events. As one particular type of drink is made specifically to enhance and maintain sport performance. * Trust. We need out future customers to trust our drinks and us as a company. We intend to give out testers and create competitions for people to win and try our products. Hopefully a healthy image will be created of our product enough that people what to try. Potential opportunity to productline extension * The new cultural shift especially of guys towards body building and going to the gyms Threats * Company’s selling drinks along the same line. (e. g. Vit water, Red bull) are a big threat. We need to ensure our campaigning is enough to gain loyal customers. * However, Ireland’s GDP growth has been revised upwards from 0. 6% to 1% in 2013. And the inflation rate in Ireland was recorded at 1. 20%in December of 2012 * The fact it’s so new is a huge threat people have little knowledge about this product